Episode 87: Digital Marketing Strategy for Promoting Ticketed Events with Ashley Stanford, VP and Founder of Ice Cream Social

Episode 87: Digital Marketing Strategy for Promoting Ticketed Events with Ashley Stanford, VP and Founder of Ice Cream Social

Author: Tripleseat July 19, 2024 Duration: 41:03

On this episode, Kate and Rachel sat down with Ashley Stanford, the Vice President and Co-Founder of Ice Cream Social, which was once just a feature inside the product Ticket Socket, and now is its own standalone product that helps gamify ticket sales for events. Whether you are promoting ticket sales for a conference, an experience, or a music event, a digital strategy should be put into place to help increase ticket sales activity.


Throughout this episode, we discuss what goes into building a digital marketing strategy for promoting ticketed events -- from email marketing to word-of-mouth marketing, influencer marketing, and beyond. Ashley's tips and best practices will help sell you tickets for your next event.


Learn more about Ice Cream Social below. https://icecreamsocial.io/


Ever feel like the world of events and hospitality moves a little too fast to keep up? That’s exactly where Two Chicks, Three Seats: The Event Manager's Guide to Industry Trends comes in. Hosted by Kate Kennedy and Rachel Calkins from Tripleseat, this conversation feels like grabbing a coffee with two colleagues who are deeply embedded in the field. They cut through the noise, offering a grounded look at what’s actually happening. You’ll hear them unpack the latest news, debate emerging food and beverage trends, and share practical marketing insights that go beyond theory. The discussions often feature conversations with event guests and professionals, bringing a variety of real-world perspectives to the table. It’s designed for anyone who plans, markets, or manages events, providing relatable commentary on the shifts that affect your work daily. This podcast serves as a reliable resource, turning industry chatter into actionable knowledge. By focusing on the tangible and the topical, Kate and Rachel create a space that’s both informative and genuinely engaging, making it easier to stay connected to the pulse of the hospitality community.
Author: Language: English Episodes: 89

Two Chicks, Three Seats: The Event Manager's Guide to Industry Trends
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