The meme about the price of water in different locations is a great example of how marketing is not just about the product but also about the experience and convenience that comes with it.
Liz was a recent speaker at Techcon Unplugged 2022 in Chicago. She is a technology attorney and specializes in Business and Coporate Law, Intellectual Property and Contracts.
Chris Moroz joins me to talk about his business. Actually, he ends up going off script and asking me for advice about cybersecurity vendors and how I nurtured my referral network.