This episode features an interview with Mark Lamb, the founder and CEO of HighGround.io, a cybersecurity platform designed to help IT service providers understand and reduce their cyber risks. Mark discusses how HighGround.io serves as a cybersecurity sales tool for MSPs, allowing them to visually represent their clients' technology spend, cybersecurity posture, and resilience. He explains how the platform integrates with PSA tools and provides metrics like the cyber score, resilience score, and NIST framework mapping to communicate security posture effectively. Mark also shares his background as an MSP and the challenges that led him to create HighGround.io.