#110 Books: The Ultimate Authority Tool

#110 Books: The Ultimate Authority Tool

Author: Sacha May 13, 2026 Duration: 44:36
Writing a business book is one of those things people think is about becoming a bestseller, but often it’s really about building authority, attracting the right clients, and creating opportunities that compound over time. In this episode of Uncomplicate It, I sit down with Henry DeVries, publisher, ghostwriter, and editor behind more than 200 business books, to talk about why books may be one of the most overlooked marketing tools in business. Henry shares how most people approach writi...

There's a lot of noise out there about funnels, algorithms, and the latest must-do strategy, which can leave any business owner feeling overwhelmed. Uncomplicated Marketing cuts through that clutter. Host Sacha Awwa sits down with entrepreneurs and seasoned experts who have been in the trenches, focusing on practical advice for small businesses and startups. The conversations here are built on real experience-you’ll hear about the specific hurdles people faced while launching or hitting a plateau, and the tangible, often simple, steps they took to move forward. This isn't about theoretical concepts; it's about resilience and applied knowledge. Each episode feels like a candid discussion, unpacking hard-fought battles and the lessons that came from them, all with the goal of making marketing feel more accessible and less intimidating. If you're running a business and need actionable insights without the jargon, this podcast offers a grounded space to learn. You can expect honest stories about what actually worked, what didn’t, and how to apply those insights to your own unique challenges, making the complex journey of growing a business feel a little more manageable.
Author: Language: en-us Episodes: 100

Uncomplicated Marketing
Podcast Episodes
#60- The Pressure Paradox [not-audio_url] [/not-audio_url]

Duration: 49:00
The Psychology of Peak Performance — Dr. Adam Formal on What High Achievers Get Wrong About Success What happens when you reach the top of your game — and suddenly everything feels harder, not easier? In this episode, I…
#59- The Startup Blueprint: Tech, Traction & Truths About Capital [not-audio_url] [/not-audio_url]

Duration: 57:04
Build Before You Burn Out — Chris Davis on What Startups Keep Getting Wrong About Tech What does it really take to build a tech startup that scales — and how do you avoid the costly mistakes most founders make? In this e…
#58- Conducting the Marketing Symphony: Inside the CMO Role [not-audio_url] [/not-audio_url]

Duration: 45:51
🎙️ This Week’s Episode: Allyson Havener on Owning the Modern CMO Role What does it take to go from ballerina to CMO in the fast-paced world of B2B tech? In this episode, I sit down with Allyson Havener, Chief Marketing O…
#57- The Truth About Attribution (That No One Tells You) [not-audio_url] [/not-audio_url]

Duration: 1:03:27
🎙️ This Week’s Episode: From Magic Tricks to Marketing Truths—Jeff Greenfield on Attribution’s Future Is marketing attribution still possible without cookies? And how do you actually know which of your efforts are drivin…
#56- Power Back to Hosts with Direct BookMe [not-audio_url] [/not-audio_url]

Duration: 42:21
🎙️ This Week’s Episode: Why Short-Term Rental Hosts Are Ditching Airbnb Tired of sky-high booking fees and platform rules that favor guests over hosts? In this episode, I sit down with Denayer and Carlos, co-founders of…
#55- You Don't Need Better Videos- You Need A Better Strategy [not-audio_url] [/not-audio_url]

Duration: 58:07
🎙️ This Week’s Episode: Why B2B Video Marketing Is Broken—and How to Fix It B2B video isn’t working the way it should. In this episode, I sit down with Daniel Borba, founder of Spark Portal, to talk about how companies a…
#54- Red & Blue Consumers: What Their Worldview Means for Your Brand [not-audio_url] [/not-audio_url]

Duration: 1:03:11
Podcast Summary: The Worldview Brief — Why Marketing Needs a Political Lens (Without the Politics) In this episode, Sacha Awwa sits down with Chris Peterson, co-founder of LifeMind and author of Red and Blue Customers, t…
#53- The Community Code: Loyalty, Data & the Future of Connection [not-audio_url] [/not-audio_url]

Duration: 56:57
Podcast Summary: The Community Code — Building Brand Loyalty Beyond the Transaction In this episode, Sacha Awwa dives deep with Michael Puhala, Chief Community Evangelist at Khoros, a trailblazer in the digital community…
#52- Secrets from a $25M Ad Strategist [not-audio_url] [/not-audio_url]

Duration: 50:06
Podcast Summary: Cracking the Meta Code — Scaling Ads with Strategy, Not Just Spend In this episode, Sacha Awwa sits down with Manel Gomez, a Meta ad specialist managing $300K–$500K/month in spend for e-commerce brands a…
#51- Behind the Chair: From Roots to Growth [not-audio_url] [/not-audio_url]

Duration: 42:01
Podcast Summary: Building Culture, Systems & Legacy with Justin Gold In this episode, Sacha Awwa sits down with Justin Gold—founder and CEO of multiple award-winning businesses in the beauty industry, including the renow…