#65 - Why Bad Implementations Kill Good Tech — and How to Fix It

#65 - Why Bad Implementations Kill Good Tech — and How to Fix It

Author: Sacha August 20, 2025 Duration: 48:14
From Strategy to Execution — Rob Smith on Unlocking Digital Transformation In this episode, I sit down with Rob Smith — founder of Fractional Digital, strategic advisor, and fractional CMO — to unpack what digital transformation really means for mid-sized businesses and manufacturers. With a career spanning 3M, global marketing ops, and building four companies of his own, Rob has seen firsthand how companies waste millions chasing tools without a strategy. We cover: Why transformation fails w...

There's a lot of noise out there about funnels, algorithms, and the latest must-do strategy, which can leave any business owner feeling overwhelmed. Uncomplicated Marketing cuts through that clutter. Host Sacha Awwa sits down with entrepreneurs and seasoned experts who have been in the trenches, focusing on practical advice for small businesses and startups. The conversations here are built on real experience-you’ll hear about the specific hurdles people faced while launching or hitting a plateau, and the tangible, often simple, steps they took to move forward. This isn't about theoretical concepts; it's about resilience and applied knowledge. Each episode feels like a candid discussion, unpacking hard-fought battles and the lessons that came from them, all with the goal of making marketing feel more accessible and less intimidating. If you're running a business and need actionable insights without the jargon, this podcast offers a grounded space to learn. You can expect honest stories about what actually worked, what didn’t, and how to apply those insights to your own unique challenges, making the complex journey of growing a business feel a little more manageable.
Author: Language: en-us Episodes: 100

Uncomplicated Marketing
Podcast Episodes
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Paid social media marketing takes center stage in this episode with Karleen Scarlett, a digital marketing powerhouse and social media coach with over a decade of experience across the hottest industries—CPG, hospitality,…
#22- Proactive Steps for Making Websites Accessible [not-audio_url] [/not-audio_url]

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Accessibility, inclusion, and responsibility take center stage in today’s conversation with Claudio Luis Vera, a thought leader in digital accessibility with over 20 years of experience in UX design and front-end develop…
#17- The Power of Ignorance and Curiosity in Entrepreneurship [not-audio_url] [/not-audio_url]

Duration: 49:42
In this episode we're exploring the entrepreneurial journey of Nicolas Duvernois, the founder of Duvernois's Creative Spirits, known for brands like Pure Vodka and Romeo's Gin. Nicolas shares his inspiring story of trans…
#16- Building Business Agility and Resilience [not-audio_url] [/not-audio_url]

Duration: 52:39
This episode is important because we’re diving into the world of business transformation with the incredible Stephanie Cord Miller. Stephanie is all about helping business owners turn their dreams into real, achievable g…

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