#65 - Why Bad Implementations Kill Good Tech — and How to Fix It

#65 - Why Bad Implementations Kill Good Tech — and How to Fix It

Author: Sacha August 20, 2025 Duration: 48:14
From Strategy to Execution — Rob Smith on Unlocking Digital Transformation In this episode, I sit down with Rob Smith — founder of Fractional Digital, strategic advisor, and fractional CMO — to unpack what digital transformation really means for mid-sized businesses and manufacturers. With a career spanning 3M, global marketing ops, and building four companies of his own, Rob has seen firsthand how companies waste millions chasing tools without a strategy. We cover: Why transformation fails w...

There's a lot of noise out there about funnels, algorithms, and the latest must-do strategy, which can leave any business owner feeling overwhelmed. Uncomplicated Marketing cuts through that clutter. Host Sacha Awwa sits down with entrepreneurs and seasoned experts who have been in the trenches, focusing on practical advice for small businesses and startups. The conversations here are built on real experience-you’ll hear about the specific hurdles people faced while launching or hitting a plateau, and the tangible, often simple, steps they took to move forward. This isn't about theoretical concepts; it's about resilience and applied knowledge. Each episode feels like a candid discussion, unpacking hard-fought battles and the lessons that came from them, all with the goal of making marketing feel more accessible and less intimidating. If you're running a business and need actionable insights without the jargon, this podcast offers a grounded space to learn. You can expect honest stories about what actually worked, what didn’t, and how to apply those insights to your own unique challenges, making the complex journey of growing a business feel a little more manageable.
Author: Language: en-us Episodes: 100

Uncomplicated Marketing
Podcast Episodes
#47- Rooted – Honoring heritage while evolving personally [not-audio_url] [/not-audio_url]

Duration: 46:02
Podcast Summary: Exploring Transformation with Ragnhild G. Isdahl, Founder of The New Viking In this episode, Ragnhild G. Isdahl, founder of The New Viking, joins the show to share her journey of transformation—from a co…
#45- Video Velocity – The Speed & Power of Video Marketing [not-audio_url] [/not-audio_url]

Duration: 37:29
Jake Prieur, co-founder of VideoScale, joins the show to discuss how his unlimited video editing service is transforming content creation for businesses and creators. With a flat monthly fee model, VideoScale is making p…
#44- The Science & Strategy Behind Smart Marketing [not-audio_url] [/not-audio_url]

Duration: 57:19
Rebecca Shaddix, a seasoned marketer and go-to-market strategist, joins the show to share her expertise in driving revenue growth across industries like education, healthcare, and SaaS. As a Forbes contributor and though…
#43- Beyond the Logo: Brand Alignment Uncovered [not-audio_url] [/not-audio_url]

Duration: 1:13:27
Unlocking Brand Alignment with Brandon Coleman Jr. Brandon Coleman Jr. joins the podcast to share his five decades of experience in brand alignment, marketing strategy, and business growth. As a renowned advisor, author,…
#42- Deaf, Not Silent: A Vision for Deaf Accessibility [not-audio_url] [/not-audio_url]

Duration: 58:06
Firas Al Mubayad joins the podcast to share his powerful journey as a deaf advocate, educator, and entrepreneur. From growing up in Kuwait and moving to the UK for better education to founding AMB Deaf Accessibility, Fir…
#41- Unmasking Ad Fraud: How to Stop Wasting Your Marketing Budget [not-audio_url] [/not-audio_url]

Duration: 56:09
Rich Kahn, Co-Founder and CEO of Anura, joins the podcast to share his journey from a high school tech enthusiast to a leading expert in digital ad fraud detection. With decades of experience in digital marketing, Rich h…
#40- Thrive Sync: Women, Wellness, and AI [not-audio_url] [/not-audio_url]

Duration: 46:01
Zara Hajihashemi, AI Engineer and Founder of Cybele Health, joins the podcast to share her journey from Apple tech lead to femtech entrepreneur, driven by a mission to revolutionize women's health with AI-driven insights…
#39- The Secrets to Marketing Agility and Business Growth [not-audio_url] [/not-audio_url]

Duration: 48:11
Amy Winner, Co-founder of Wheels Up Collective, joins the podcast to share how she has transformed the traditional agency model through innovative thinking and adaptable leadership. With 25 years of experience turning ma…
#38- Executive Edge: Redefining Leadership Support [not-audio_url] [/not-audio_url]

Duration: 32:06
I sit down with Mackenzie Doheny, Founder and CEO of Antares, to explore her remarkable 24-year journey supporting C-suite executives at the highest level. Mackenzie’s career spans the nonprofit, private, and public sect…