#94 Change: It Starts with You

#94 Change: It Starts with You

Author: Sacha February 24, 2026 Duration: 54:17
Mindset is the real growth strategy. In this episode, I’m joined again by Andy C. Seeley, CEO + co-founder of Creatively Disruptive and we go beyond ads, tactics, and “what’s working” to talk about what actually determines whether a business scales: the founder’s headspace. Andy shares how his agency evolved from “run the ads, track the data” to a hands-on consulting model rooted in one truth they see again and again: if the mindset isn’t ready, the business isn’t ready. We get into the psychology of change, the tug-of-war between what you say you want and what you’re actually aligned to receive, and why leadership energy becomes company culture whether you mean it to or not. This episode is equal parts practical and perspective-shifting… and yes, we even unpack Andy’s “Delight” philosophy (a decision-making framework that changes how teams lead, serve, and grow). We cover: Why “success readiness” matters more than strategy (and how founders sabotage momentum) The difference between wanting growth vs. being aligned with what growth requires Why people fight change even when they asked for it “Delight” as a leadership philosophy (and how it impacts culture + retention) How gratitude, belief, and consistency reshape performance over time Why mission-first businesses tend to outperform money-first businesses The ripple effect of leadership energy on clients, teams, and outcomes Key Takeaways: The biggest bottleneck in most businesses is the founder’s mindset. You don’t need more tactics, you need alignment between your inner beliefs and outer actions. Culture scales when you lead with emotional intelligence, not fear. “Delight” is a powerful lens for better decisions, stronger teams, and healthier growth. When your mission is bigger than money, money tends to follow. Connect with Andy: Website: https://creativelydisruptive.com Ashworth Strategy: https://ashworthstrategy.com Linkedin: https://www.linkedin.com/in/andyseeley/ Follow Us: 📸 Instagram: Uncomplicate It! ▶️ YouTube: Uncomplicated Marketing - YouTube

There's a lot of noise out there about funnels, algorithms, and the latest must-do strategy, which can leave any business owner feeling overwhelmed. Uncomplicated Marketing cuts through that clutter. Host Sacha Awwa sits down with entrepreneurs and seasoned experts who have been in the trenches, focusing on practical advice for small businesses and startups. The conversations here are built on real experience-you’ll hear about the specific hurdles people faced while launching or hitting a plateau, and the tangible, often simple, steps they took to move forward. This isn't about theoretical concepts; it's about resilience and applied knowledge. Each episode feels like a candid discussion, unpacking hard-fought battles and the lessons that came from them, all with the goal of making marketing feel more accessible and less intimidating. If you're running a business and need actionable insights without the jargon, this podcast offers a grounded space to learn. You can expect honest stories about what actually worked, what didn’t, and how to apply those insights to your own unique challenges, making the complex journey of growing a business feel a little more manageable.
Author: Language: en-us Episodes: 50

Uncomplicated Marketing
Podcast Episodes
#117 Why Most Google Ads Campaigns Fail (And How to Fix Them) [not-audio_url] [/not-audio_url]

Duration: 37:33
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#114 The Mattress Industry's Biggest Secrets Revealed [not-audio_url] [/not-audio_url]

Duration: 36:00
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#113 Balancing Mindset and Mechanics [not-audio_url] [/not-audio_url]

Duration: 36:43
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#112 Trust: The Key to Brand Authority [not-audio_url] [/not-audio_url]

Duration: 43:05
Marketing agencies are one of those things founders know they need, but often end up navigating with little visibility into what’s actually working, where money is leaking, or who’s truly accountable for growth. In this…
#111 Books: The Ultimate Authority Tool [not-audio_url] [/not-audio_url]

Duration: 44:36
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#110 Staying True to Your Vision in the Face of Criticism [not-audio_url] [/not-audio_url]

Duration: 55:14
Building a business is one of those things people think starts with a perfect plan, but often it begins with passion, consistency, and simply saying yes to the next step. In this episode of Uncomplicate It, I sit down wi…