Monumental Advertisements: Branded Buildings

Monumental Advertisements: Branded Buildings

Author: Apostrophe Podcast Network May 2, 2026 Duration: 27:31

This week, we talk about spectacular landmarks built by visionary entrepreneurs.

These magnificent buildings stand in Toronto, New York and Chicago.

They are all very different in design, built in different eras, but they share one thing in common.

They are all named after famous brands.

And it’s easy to forget that.


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Ever wonder how a commercial jingle gets stuck in your head for decades, or why a particular brand feels like an old friend? Under the Influence with Terry O'Reilly pulls back the curtain on the powerful, often unseen forces of advertising that shape our daily lives and choices. This isn't a dry business lecture; it's a series of engaging narratives hosted by Terry O'Reilly, a seasoned adman with a storyteller's gift. Each episode feels like a conversation, unpacking the fascinating and frequently funny intersections where marketing strategy meets human psychology and popular culture. You'll hear about the surprising origins of famous campaigns, the psychological tricks that make them work, and the cultural moments they both reflected and created. Produced by the Apostrophe Podcast Network, this podcast serves as a unique lens on society, business, and the stories we tell ourselves through the products we buy and the brands we trust. It’s about understanding the why behind the buy, revealing how influence is crafted, sold, and woven into the fabric of our world. Tune in for a compelling blend of analysis and anecdote that will change the way you see the media you consume.
Author: Language: English Episodes: 100

Under the Influence with Terry O'Reilly
Podcast Episodes
Happy World Radio Day. Revisiting "Air Quotes: Creative Radio" [not-audio_url] [/not-audio_url]

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In celebration of World Radio Day, we look back on some of the most creative radio advertising from around the world. It’s the toughest medium to write for – but it’s also the most creatively freeing. We’ll hear commerci…
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Duration: 27:34
This week, we look at a sub-category of jingles.Most successful jingles are catchy little earworms.But these particular little ditties use lyrics to tell you how to use the product, or how to play the advertised game.The…
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Duration: 27:47
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Clapback Advertising: The Art of the Response Ad [not-audio_url] [/not-audio_url]

Duration: 27:09
This week, we look at “Clapback Ads.”A clapback ad is a response or retaliation to another commercial.We’ll talk about a Canadian province that took offence to a Vrbo ad.A youth orchestra who retaliated against a big car…
Fakevertising [not-audio_url] [/not-audio_url]

Duration: 27:21
The world of marketing has discovered there’s money to be made in creating fake ads.But, they’re not trying to fool you - they’re trying to entertain you. Companies are creating fake ads and fake stores and even fake mis…
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Duration: 1:59
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Newsjacking [not-audio_url] [/not-audio_url]

Duration: 27:18
Lately companies have been hijacking breaking news stories to create ads.When thieves broke into the Louvre with a ladder, the ladder company quickly produced a tongue-in-cheek ad.When the Oscars read the wrong Best Pict…
Putting The Awe in Audio [not-audio_url] [/not-audio_url]

Duration: 26:58
This week, we look at the most creative audio ideas from around the world.Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of Tr…