Focusing on Search Ruined My YouTube Channel [feat. Jessica Stansberry]

Focusing on Search Ruined My YouTube Channel [feat. Jessica Stansberry]

Author: Tim Schmoyer July 26, 2022 Duration: 38:17

Jessica spent a few years growing her channel by focusing on search. It's not that it didn't work -- it did. She got to over 100k subscribers, but it took years to get there. And then search started to backfire on her. In fact, she went from making $10k/month to $1,300/month in her Adsense revenue because of it.

She's here to tell her story because, look, if you're focusing on ranking videos in search results as your primary traffic source for growth, there's some inherent risks with that, all of which you can easily mitigate by expanding your focus for even better results.

Check out Jessica's channel here: https://www.youtube.com/channel/UC_htUlq7eYumecIoQai4HzQ

REGISTER FOR VIDEO LABS: You'll not only learn how YouTube growth works sustainably for the long-term, but you'll work with a YouTube Strategist to implement a strategy that works for growing your channel. https://videocreators.com/video-labs/

POWER TIP: When your livestream ends, you can send your viewers to a different livestream or Premiere, even on someone else's channel. More info here: https://support.google.com/youtube/thread/162234978/live-redirect-move-your-audience-to-the-live-stream-or-premiere-of-your-choice?hl=en

JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad

LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators


Tim Schmoyer started Video Creators as a YouTube growth agency back in 2013, and this audio extension of that work dives deep into the real, often unglamorous, work of building a channel that lasts. You’ll hear conversations that move beyond basic tips, focusing instead on the strategic decisions and mindset shifts required to turn a personal brand into a sustainable business. Each episode pulls from Tim’s extensive experience guiding everyone from absolute beginners to established corporate teams, unpacking the nuances of audience growth, content systems, and platform changes. This isn't about quick hacks; it's a practical resource for creators and entrepreneurs who are serious about developing a highly engaged community of subscribers who become genuine customers. The discussions in this podcast naturally cover the intersection of creative work, marketing psychology, and the technology that powers modern video businesses, offering a clear path whether you're aiming for your first ten thousand subscribers or scaling past a million. Tune in for honest reflections on what works, what doesn't, and how to adapt your approach for long-term success on YouTube and beyond.
Author: Language: English Episodes: 100

Video Creators
Podcast Episodes
The Most Underrated YouTube Strategy [not-audio_url] [/not-audio_url]

Duration: 33:07
Putting out great content is only going to get you so far. Great discoverable content brings people to you. But, you really must have the "Know, Like and Trust" factor if you want to keep them around. In this video we're…
What I Learned about Building a Sellable Business on YouTube [not-audio_url] [/not-audio_url]

Duration: 52:02
Selling a business on YouTube doesn't always seem viable. But it is possible! In this video, we talk about how to craft a business that could be sellable one day and the steps to take so that it can grow beyond you and b…
Not a storyteller? Use this formula. You'll nail it your first try. [not-audio_url] [/not-audio_url]

Duration: 34:36
If you're a YouTube creator who makes educational videos, how tos, DIY, and other informational-based videos, integrating story can feel like a challenge. How do you tell a story around something you just want to teach?…
Video Creators has been acquired by vidIQ! WHAAAT?? [not-audio_url] [/not-audio_url]

Duration: 23:04
The title says it all! vidIQ has acquired Video Creators and I am thrilled! Here's what this means for you and what's in the future of Video Creators as we work together to reach more people and change more lives. JOIN T…
You're doing keyword research wrong.  Do this instead. [not-audio_url] [/not-audio_url]

Duration: 37:56
YouTube doesn't rank videos because you got the right keywords crammed into the right spaces. Doing so doesn't convince YouTube that your video is worth surfacing for anyone. They look at viewer signals instead. So inste…
How one video's performance impacts your next video's performance [not-audio_url] [/not-audio_url]

Duration: 47:37
What's going on when you publish a video, it flops, and then your next videos after that flop, too? Does the performance of one video on your channel impact the next? Yes and no. There's two different ways to look at thi…