This ABT Method makes viewers connect with you faster [feat. Park Howell]

This ABT Method makes viewers connect with you faster [feat. Park Howell]

Author: Tim Schmoyer July 11, 2022 Duration: 54:28

We talk a lot about using storytelling to create videos that quickly create an emotional connection with viewers. When that happens, viewers watch longer, subscribe, and come back for more.

However, it's equally important that our brand also quickly creates an emotional connection with viewers. Thankfully, the same tool, storytelling, helps us do that on a brand level for our channel just like it does on an individual video level.

Park Howell, host of the Business of Story podcast, joins us today to share his ABT Method for how creators can quickly bring clarity to their brand and make it easy for people to feel something about them.

LINKS MENTIONED
- Learn more about Park Howell here: https://businessofstory.com/
- Take Parks' course called, "The ABTs of Branding:" https://businessofstory.thinkific.com/courses/abts-of-branding
- Subscribe to the, "Business of Story," pdocast: https://itunes.apple.com/us/podcast/business-of-story/id1012379862?mt=2

CREATOR SPOTLIGHT: Check out Caleb Ashton's channel, "Phoenix Resale," here: https://www.youtube.com/channel/UCYWd5Q-C8M-OeDzKo86CAeg

BOOK A 1 HOUR YOUTUBE CONSULTATION: We'd love to learn what your challenges are on YouTube, look at your channel, and come prepared to discuss next steps for you to reach goals. Book a session with us here: https://videocreators.com/consulting

POWER TIP:
YouTube has a new stricter setting for flagging inappropriate comments: https://support.google.com/youtube/answer/9483359

JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad

LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators


Tim Schmoyer started Video Creators as a YouTube growth agency back in 2013, and this audio extension of that work dives deep into the real, often unglamorous, work of building a channel that lasts. You’ll hear conversations that move beyond basic tips, focusing instead on the strategic decisions and mindset shifts required to turn a personal brand into a sustainable business. Each episode pulls from Tim’s extensive experience guiding everyone from absolute beginners to established corporate teams, unpacking the nuances of audience growth, content systems, and platform changes. This isn't about quick hacks; it's a practical resource for creators and entrepreneurs who are serious about developing a highly engaged community of subscribers who become genuine customers. The discussions in this podcast naturally cover the intersection of creative work, marketing psychology, and the technology that powers modern video businesses, offering a clear path whether you're aiming for your first ten thousand subscribers or scaling past a million. Tune in for honest reflections on what works, what doesn't, and how to adapt your approach for long-term success on YouTube and beyond.
Author: Language: English Episodes: 100

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