YouTube, why are you giving us a keyword research tool?

YouTube, why are you giving us a keyword research tool?

Author: Tim Schmoyer April 25, 2022 Duration: 1:11:45
While we love most of the updates YouTube is rolling out lately, some of them have us scratching our heads while others just downright annoy us. Either way, the updates help us understand the direction YouTube is taking as a platform and what their goals are so we can make better videos that align with their goals and see better performance than they otherwise would. Today four of the YouTube strategists on the Video Creators team sat down and reacted to many of the updates YouTube has announced and started rolling out while we also discuss what it means for us as creators who are growing our audiences here.

CREATOR SPOTLIGHT: Check out Hannah's channel at https://www.youtube.com/c/WifeWithoutKids

VIDEO LABS: Work with us for 8 weeks to grow your channel in our coaching program! Learn how the YouTube algorithm works, how to leverage it for more views from the home page, suggested videos, and search results. We'll also show you how to make videos that perform better on YouTube and how to use your analytics to spot further opportunities for growth. Register here: https://videocreators.com/video-labs/

UPDATES MENTIONED IN THIS EPISODE
1. Picture-in-Picture: https://gizmodo.com/youtube-releases-picture-in-picture-mode-on-ios-1848778408
2. Google Multisearch: https://blog.google/products/search/multisearch/
3. A.I. content is spam: https://thenextweb.com/news/google-says-it-classifies-ai-generated-content-as-spam
4. New way to create and watch YouTube Shorts: https://support.google.com/youtube/thread/159877972/new-ways-to-create-and-watch-shorts?hl=en
5. Add a subtitle editor to your channel: https://www.peggyktc.com/2020/01/add-youtube-manager-editor-data-viewer.html
6. New search insights for your audience: https://www.youtube.com/watch?v=jbkC3jaflww
7. Set channel guidelines: https://support.google.com/youtube/answer/11895180?hl=en
8. No more option to sort oldest to newest: https://www.tubefilter.com/2022/04/08/youtube-creator-insider-search-filters-timed-reactions/
9. Timed comments, and now timed reactions: https://www.tubefilter.com/2022/03/30/youtube-timed-reactions-comments-test/

POWER TIP: I use keyboard shortcuts all the time on YouTube to quickly navigate videos. Here's the full list of them: https://support.google.com/youtube/answer/7631406?hl=en

LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators


Tim Schmoyer started Video Creators as a YouTube growth agency back in 2013, and this audio extension of that work dives deep into the real, often unglamorous, work of building a channel that lasts. You’ll hear conversations that move beyond basic tips, focusing instead on the strategic decisions and mindset shifts required to turn a personal brand into a sustainable business. Each episode pulls from Tim’s extensive experience guiding everyone from absolute beginners to established corporate teams, unpacking the nuances of audience growth, content systems, and platform changes. This isn't about quick hacks; it's a practical resource for creators and entrepreneurs who are serious about developing a highly engaged community of subscribers who become genuine customers. The discussions in this podcast naturally cover the intersection of creative work, marketing psychology, and the technology that powers modern video businesses, offering a clear path whether you're aiming for your first ten thousand subscribers or scaling past a million. Tune in for honest reflections on what works, what doesn't, and how to adapt your approach for long-term success on YouTube and beyond.
Author: Language: English Episodes: 100

Video Creators
Podcast Episodes
Ultimate Monetization Guide: Earn MORE with less subscribers [not-audio_url] [/not-audio_url]

Duration: 42:44
A lot of creators we talk to have the goal of making a full time income. This is a great goal and totally possible. But unfortunately, many creators think they can do this by just relying on AdSense. The reality is that…
How to ACTUALLY Gain Momentum on your YouTube Channel [not-audio_url] [/not-audio_url]

Duration: 46:09
Everybody talks about how to create your next viral hit, but what's often overlooked is the importance of getting these viewers to come back to your channel. Today I'm going to walk through how to see who is new or retur…
THIS is holding you back from YouTube Growth [not-audio_url] [/not-audio_url]

Duration: 53:49
As creators, sometimes we feel like we are doing everything right, but just can't seem to get our channel to grow. (Been there? I know I have.) Well, what if I told you there might be somethings holding you back, that yo…
Rise to the top of your niche on YouTube with THIS [not-audio_url] [/not-audio_url]

Duration: 46:05
Ever wonder how some creators become the go-to channel in their niche, amidst a sea of YouTube channels? In October, I attended VidSummit where thousands of creators attended and it got me thinking: With the amount of cr…
Finding Clarity and Confidence in Your Creative Process [not-audio_url] [/not-audio_url]

Duration: 52:57
I've been there: Feeling overwhelmed, alone, and uninspired. Thankfully, we can help with that. Recently at Vidsummit, I got the opportunity to sit down with Rob Wilson, Ingrid, and Sam and we had a very open conversatio…
Decoding the DNA of a Viral Video [not-audio_url] [/not-audio_url]

Duration: 46:32
Going viral on YouTube is the dream, right? A million views overnight, subscribers pouring in, comments flooding your notifications. But the big question is why do some YouTube videos go insanely viral while others barel…
The Hidden Struggle Behind Every Upload [not-audio_url] [/not-audio_url]

Duration: 33:24
We see this happen all the time. Your favorite creators suddenly go silent, disappearing from your feed without a trace. Burnout is real and something we are all in danger of. Have you felt the pull of burnout yourself?…
From Casual Viewers to Raving Fans on YouTube [not-audio_url] [/not-audio_url]

Duration: 54:02
Mr. Beast has it. Ryan Trahan's got it. Casey Neistat definitely has it. ...What is the thing that they have? Viewers that hang on their every word. The question becomes, "How are they doing that???" Is it luck or is the…
Escaping the YouTube Rut [not-audio_url] [/not-audio_url]

Duration: 41:08
Hard work pays off, right? So if you want channel growth, just make more videos! Well... I would disagree with that idea. Working your tail off doesn't always mean you are guaranteed more views or subs. So what can you d…
The Content You're Avoiding is Actually What You NEED [not-audio_url] [/not-audio_url]

Duration: 39:57
The wave of "challenge content" has dominated YouTube for years. From the "Cinnamon Challenge" to the "Last One Out of the Circle Wins $10,000", creators have jumped on the bandwagon to attract viewers and gain viral fam…