Attracting accountants: How to future-proof the profession

Attracting accountants: How to future-proof the profession

Author: CPA Australia September 16, 2025 Duration: 26:52

How can we attract more accountants and future-proof the profession?

In this episode we take a deep dive with IFAC into this pressing question. You'll learn about accounting's talent pipeline its challenges and possible solutions.

Key takeaways include:  

  • What's really driving the talent shortage and how firms, educators and policymakers can respond. 

  • Simple ways to position accounting as a dynamic, valued career choice. 

  • Why reaching future accountants in primary school and harnessing gamification sparks lifelong curiosity. 

  • How AI is reshaping (not replacing) accounting jobs, and what skillsets are essential for today's graduates. 

  • Real-world strategies to build an engaged and future-proofed accounting team. 

If you're in business or accounting leadership, don't miss these actionable insights to help understand and elevate the profession's future. 

Host: Elinor Kasapidis, Chief of Policy, Standards and External affairs, CPA Australia 

Guest: Bruce Vivian, Head of Accountancy Education, IFAC 

You can learn more about Bruce Vivian's career and his role with IFAC.  

Also, check out IFAC's website for its attractiveness of the profession hub which includes resources on preparing a future-ready profession and roles for the next decade. 

You can listen to more With Interest episodes and other CPA Australia podcasts on YouTube.  

CPA Australia publishes four podcasts, providing commentary and thought leadership across business, finance, and accounting:

Excel Tips

Search for them in your podcast platform.  

Email the podcast team at podcasts@cpaaustralia.com.au


Tune in to With Interest for a clear-eyed look at the forces shaping the world of business and finance. Presented by CPA Australia, this weekly discussion moves beyond the headlines to explore the practical implications of change for accounting professionals, business leaders, and anyone with a stake in the economic landscape. You’ll hear from practitioners and experts who break down complex topics in auditing, taxation, and corporate strategy into actionable insights. The conversations in this podcast are grounded in real-world application, whether the subject is a shift in regulatory frameworks, emerging leadership challenges, or broader economic trends. It’s a resource designed to inform your decisions and deepen your understanding of the professional landscape. For those looking to stay current and think critically about their work, With Interest provides a reliable and engaging audio companion. Each episode serves as a timely update and a catalyst for deeper professional reflection, all delivered with the authority and depth you would expect from CPA Australia.
Author: Language: English Episodes: 90

With Interest
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