The Personal Brand Shift You Need to Make This Year

In this special Summer Series Flip episode, I sit down with my dear friend Stephanie Cartin, co-founder of Entreprenista, for a deep dive into personal branding, refined messaging, and sustainable visibility. We unpack why building a personal brand is more essential than ever in 2025, and I share my step-by-step framework for how to get seen, get known, and get paid—without burning out or chasing the algorithm. We talk about the real meaning of a personal brand, why clarity and credibility matter more than more followers, and how to own your authority through strategic, story-driven content. I also open up about my own journey—what happened behind the scenes after hitting 7 figures, how I rebuilt with more alignment, and why power content and momentum messaging are now at the heart of everything I teach. If you’re ready to stop playing small, stop performing, and start leading with real resonance, this episode will meet you exactly where you are. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  02:42 Summer Show Flip Episode 04:54 Defining a Personal Brand 08:19 Messaging vs. Content 10:29 Owning Your Authority 21:39 Business Tools and Automation 26:06 Building a Business with Contractors 26:53 The Importance of Automation and Human Touch 28:04 Mastering Social Media Messaging 29:38 Momentum Messaging Framework 34:39 Special Messaging Offer 36:35 TikTok Whirlwind and Diversification 41:29 Looking Forward to 2025 44:57 Ideal Clients and Audience 47:20 Biggest Business Secret 49:31 Conclusion and Newsletter Invitation QUOTABLES: “ Their challenge is that they keep thinking that more followers or just more content creation or this or that is gonna help them get there. But it's really that messaging and really making sure that you are standing out for being known for something specific.” - Julie Solomon  “ I feel like so many times, and even for myself, as founders, like we're really good at building our businesses, but messaging and copywriting, that messaging might not be our area of expertise. It's like we know what we wanna get across and we know what our purpose is, but how do we actually get the right words to be able to actually message what that is?”- Stephanie Cartin GUEST RESOURCES: You can listen to more of Stephanie on The Entreprenista Podcast Listen to Stephanie’s Episode of The Influencer Podcast RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MASTER YOUR MARKETING] Looking for an easy way to manage your email marketing, events, and social in one place? Constant Contact has you covered, with AI tools that make it even easier. Test it out free for 30 days and start growing your list the simple way. Try Constant Contact free for 30 days and start growing your list the simple way. [NO TECH? NO PROBLEM.] Shopify’s drag-and-drop templates, AI tools, and built-in support make launching a business easier than ever. Start selling for just $1/month.