Why Online Courses Are the Game-Changer in Growing Your Brand & Business

Why Online Courses Are the Game-Changer in Growing Your Brand & Business

Author: Julie Solomon August 21, 2024 Duration: 25:10
Hello friends! Today I’m discussing the importance and impact of online courses in the online education, coaching, and marketing space. You’ll get an insider's look at my own journey of creating my first online course over 8 years ago and how it has now generated over 6 million in revenue for my business. Talk about a transformation in my business and life.  There’s a new level of freedom and choice that online courses can provide in your business, both in terms of income and time. I’ll share the power of being curious and taking the leap to create an online course, even if you don't consider yourself an expert.  If you've been holding onto a course idea, I'll show you how to access a special quiz by my dear friend Amy Porterfield to help you discover next steps for boosting your brand and business growth with a digital course. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:44 The Overlooked Asset in Online Business 02:01 Discovering Online Courses 03:13 Investing in Yourself 05:27 Creating the First Online Course 06:38 The Success of Pitch It Perfect 07:51 The Power of Online Courses 09:48 Expert Advice and Resources 13:14 The Freedom of Choice QUOTABLES: "What would an additional $5,000 a month do for you and for your business and for your life? If you had $60,000 more a year right now in your life that you didn't have, what would change?" — Julie "Pitch it Perfect…I call it the little course that could. I launched it in 2016 and it still sells every single day. That little course went from making $5,000 that first month to being an asset in my business that has generated over $10 million in revenue since 2016." — Julie RESOURCES: [DISCOVER YOUR DIGITAL COURSE PATH] Curious if creating a digital course is the right move for your business? Take this free quiz to uncover your personalized path to digital course creation and see how it can impact the continued growth of your brand & business! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self. KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.

For established entrepreneurs, coaches, and creators, there often comes a point where the work you deliver has evolved beyond the story you tell about it. Woman of Influence exists for that precise, pivotal moment. Hosted by brand strategist and best-selling author Julie Solomon, this weekly podcast is a deep, practical resource for aligning your public message with the private mastery you've cultivated. The conversation here moves beyond basic marketing tactics into the core of strategic personal branding-how you communicate your value, scale your influence with integrity, and build a business that truly reflects your current expertise. Since 2017, Julie has guided listeners through these nuanced challenges across more than 500 episodes, drawing from her own experience and that of other successful leaders. Each episode of this podcast feels like a focused coaching session, whether Julie is unpacking a specific framework or interviewing a guest about their real-world journey. You'll hear candid discussions on navigating visibility, pricing with confidence, refining a compelling offer, and leading from a place of authentic authority. It’s for those who are ready to close the gap between being excellent at their craft and being known for it, making Woman of Influence a trusted tool for meaningful business growth.
Author: Language: English Episodes: 100

Woman of Influence
Podcast Episodes
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In this deeply honest and vulnerable solo episode, I’m sharing why I officially retired one of the most successful programs of my career—Pitch It Perfect—and what that decision taught me about leadership, identity, and a…
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Duration: 54:36
In this Summer Show Flip episode, I’m thrilled to bring you a powerful conversation I had with Teresa Heath-Wareing on her podcast Your Dream Business. We dive deep into the two most essential elements for online busines…
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In this deeply personal solo episode, I’m pulling back the curtain on one of the most transformational shifts I’ve made in my business—and life. If you’ve ever felt successful on the outside but misaligned on the inside,…