Elise Russel: Behave Boldly

Elise Russel: Behave Boldly

Author: Veronica Malolos, CCIM August 9, 2024 Duration: 21:08

In this week’s episode of Women Influencers, I spoke with Elise Russell, founder of the motivational lifestyle brand Pony Friday. She is a quick-witted speaker, copywriter and creative director, known for her award-winning work, bright ideas, attention to detail and sass.

We discussed how she grew up as the middle child in her family of Home Builders in Alberta, Canada. Although pursuing a career in the arts was a different path than most in her town, she had support from her family. She lived with her Grandpa for 2 years while she was in college, which allowed her to afford her college education.


After realizing being a starving artist might not be for her, she switched to business and eventually went to Ad school. Despite having 6 years of post secondary education, Elise doesn’t have a formal degree. It hasn’t been an impediment, though, clearly, as her business has been running for 12 years.


We discussed the challenge of running a branding business through the pandemic when so many small businesses were facing hardships, the influence raising your hand and stepping up has on your community, and the advice we tell ourselves when things aren’t going our way.


“Behave Boldly” - Elise Russell


Connect with Veronica:

https://www.capstackcommercial.com/veronica-malolos-ccim

https://www.linkedin.com/in/veronica-malolos-ccim-401649218/


Connect with Elise:

https://www.ponyfriday.com/

https://www.linkedin.com/in/elise-russell/?originalSubdomain=ca


#womeninbusiness #CRE #commercialrealestate #businesspodcast #realestatepodcast #commercialbroker #entrepreneur #CCIM #PonyFriday #branding


Hosted by Veronica Malolos, CCIM-Founder and CEO of Capital Stack Real Estate Group-the Women Influencers podcast moves beyond surface-level success stories to explore the nuanced realities of leadership, ambition, and personal philosophy. Each conversation delves into the practical strategies and formative experiences of women who have shaped their fields, with a particular lens on business and commercial real estate. These are not just interviews; they are deep dives into the decisions, setbacks, and pivotal moments that define a career. Veronica’s background as an operator in the Greater Orlando market informs a grounded, insightful dialogue that resonates whether you’re building a company, navigating a corporate ladder, or redefining your own path. The discussions naturally span categories from concrete business tactics to broader cultural and societal themes, reflecting the multifaceted lives these influencers lead. This podcast serves as a resource for anyone seeking authentic perspective, emphasizing that influence is cultivated through resilience and insight as much as through achievement. Listen for candid reflections on balancing ambition with life’s other demands, the philosophical underpinnings of a leadership style, and the often-unspoken challenges of carving out space in competitive industries. It’s a series dedicated to amplifying voices that not only succeed but also thoughtfully pave the way for others.
Author: Language: English Episodes: 108

Women Influencers
Podcast Episodes
Rising from Tragedy: Jessica Aksu’s Journey [not-audio_url] [/not-audio_url]

Duration: 21:01
In this episode of Women Influencers, I sit down with Jessica Aksu, Principal at T&G Constructors, whose story is rooted in resilience, transformation, and strength. Born and raised in Central Florida, Jessica is the dau…
Stephen Bittel: Leading Terranova & Empowering Women [not-audio_url] [/not-audio_url]

Duration: 27:02
In this episode of Women Influencers, I sit down with Stephen Bittel, the founder of Terranova, an opportunistic alternative investment firm with a core focus on U.S. real estate. Stephen shares his journey from his humb…
Arleen Garza’s Journey to Real Estate Success [not-audio_url] [/not-audio_url]

Duration: 21:15
In this episode of Women Influencers, I sit down with Arleen Garza, co-founder of REEP Equity, a multi-family investment firm based in San Antonio, Texas. Arleen grew up in a large family in West Texas, where she learned…
Mia-Belle Berrios: Coach, Mentor, Trailblazer [not-audio_url] [/not-audio_url]

Duration: 20:24
In this episode of Women Influencers, I sit down with Mia-Belle Berrios, the head coach of the girls' wrestling team at Tohopekaliga High School in Kissimmee, Florida. Mia's journey into the male-dominated world of wrest…
Answering My Guests' Questions Part 9 [not-audio_url] [/not-audio_url]

Duration: 7:24
This week on Women Influencers, we compiled three of the great questions my guests have asked me. I am honored to have the opportunity to chat with amazing, influential women on the podcast and it is always an honor to c…
Sandy Tush: Building Leaders Worth Following [not-audio_url] [/not-audio_url]

Duration: 19:24
In this episode of Women Influencers, I speak with Sandy Tush, Executive in Residence at Milestone Leadership, about her journey in leadership development. Sandy grew up on a Kansas farm and initially pursued engineering…
Jenny Fielding: Investing in Global Innovation [not-audio_url] [/not-audio_url]

Duration: 16:16
In this week’s phenomenal episode of Women Influencers, I speak with Jenny Fielding, founder and investor at Everywhere Ventures and author of Venture Everywhere. Jenny shares her unconventional journey from law school a…
Siew Ting Foo: Leading with Purpose [not-audio_url] [/not-audio_url]

Duration: 19:49
In this episode of Women Influencers, I had the pleasure of interviewing Siew Ting Foo, Asia's most influential and purposeful CMO. Siew Ting is a global Fortune 100 executive and a leader in human-centric transformation…
From Journalist to Entrepreneur: Ioana Good [not-audio_url] [/not-audio_url]

Duration: 18:22
In this episode of Women Influencers, I interview Ioana Good, a journalist-turned-entrepreneur who co-founded Find a Rainmaker and Promova, a PR and branding agency. Ioana shares her incredible journey from immigrating t…
Answering My Guests' Questions Part 8 [not-audio_url] [/not-audio_url]

Duration: 5:18
This week on Women Influencers, we compiled three of the great questions my guests have asked me. I am honored to have the opportunity to chat with amazing, influential women on the podcast and it is always an honor to c…