Elise Russel: Behave Boldly

Elise Russel: Behave Boldly

Author: Veronica Malolos, CCIM August 9, 2024 Duration: 21:08

In this week’s episode of Women Influencers, I spoke with Elise Russell, founder of the motivational lifestyle brand Pony Friday. She is a quick-witted speaker, copywriter and creative director, known for her award-winning work, bright ideas, attention to detail and sass.

We discussed how she grew up as the middle child in her family of Home Builders in Alberta, Canada. Although pursuing a career in the arts was a different path than most in her town, she had support from her family. She lived with her Grandpa for 2 years while she was in college, which allowed her to afford her college education.


After realizing being a starving artist might not be for her, she switched to business and eventually went to Ad school. Despite having 6 years of post secondary education, Elise doesn’t have a formal degree. It hasn’t been an impediment, though, clearly, as her business has been running for 12 years.


We discussed the challenge of running a branding business through the pandemic when so many small businesses were facing hardships, the influence raising your hand and stepping up has on your community, and the advice we tell ourselves when things aren’t going our way.


“Behave Boldly” - Elise Russell


Connect with Veronica:

https://www.capstackcommercial.com/veronica-malolos-ccim

https://www.linkedin.com/in/veronica-malolos-ccim-401649218/


Connect with Elise:

https://www.ponyfriday.com/

https://www.linkedin.com/in/elise-russell/?originalSubdomain=ca


#womeninbusiness #CRE #commercialrealestate #businesspodcast #realestatepodcast #commercialbroker #entrepreneur #CCIM #PonyFriday #branding


Hosted by Veronica Malolos, CCIM-Founder and CEO of Capital Stack Real Estate Group-the Women Influencers podcast moves beyond surface-level success stories to explore the nuanced realities of leadership, ambition, and personal philosophy. Each conversation delves into the practical strategies and formative experiences of women who have shaped their fields, with a particular lens on business and commercial real estate. These are not just interviews; they are deep dives into the decisions, setbacks, and pivotal moments that define a career. Veronica’s background as an operator in the Greater Orlando market informs a grounded, insightful dialogue that resonates whether you’re building a company, navigating a corporate ladder, or redefining your own path. The discussions naturally span categories from concrete business tactics to broader cultural and societal themes, reflecting the multifaceted lives these influencers lead. This podcast serves as a resource for anyone seeking authentic perspective, emphasizing that influence is cultivated through resilience and insight as much as through achievement. Listen for candid reflections on balancing ambition with life’s other demands, the philosophical underpinnings of a leadership style, and the often-unspoken challenges of carving out space in competitive industries. It’s a series dedicated to amplifying voices that not only succeed but also thoughtfully pave the way for others.
Author: Language: English Episodes: 108

Women Influencers
Podcast Episodes
Danita Cummins: Navigating Faith, Leadership, and Purpose [not-audio_url] [/not-audio_url]

Duration: 21:21
In this episode of Women Influencers, I interview Danita Cummins, a business strategist for faith-driven leaders and the author of Promise Over Purpose. Danita shares her inspiring journey, from growing up in Oklahoma in…
Michelle Leung: Building Community Through Leadership and Passion [not-audio_url] [/not-audio_url]

Duration: 18:42
In the latest episode of Women Influencers, I welcomed Michelle Leung, CCIM, an executive coach, nonprofit founder, and commercial real estate expert, to discuss her remarkable journey from Hong Kong to Canada and her pa…
Catrina Craft: Crafting Wealth Through Tax Strategies [not-audio_url] [/not-audio_url]

Duration: 20:58
In this empowering episode of Women Influencers, I sit down with Catrina Craft, a seasoned CPA, tax strategist, and advocate for women in business, to explore her journey to entrepreneurship, the power of persistence, an…
Sabrina Johnson: Engineer by Day, Musician by Heart [not-audio_url] [/not-audio_url]

Duration: 18:40
In the latest episode of Women Influencers, host Veronica Malolos speaks with Sabrina Johnson, an accomplished mechanical engineer and emerging musical artist, about her journey of self-discovery, perseverance, and balan…
Answering My Guests' Questions Part 7 [not-audio_url] [/not-audio_url]

Duration: 9:39
This week on Women Influencers, we compiled three of the great questions my guests have asked me. I am honored to have the opportunity to chat with amazing, influential women on the podcast and it is always an honor to c…
Kristina Maloney: From Miss Florida to Sales Leader and Mentor [not-audio_url] [/not-audio_url]

Duration: 14:51
In this episode of Women Influencers, Kristina Maloney shares her inspiring journey from becoming Miss Florida 2011 to thriving as a sales leader and mentor. Kristina’s story of perseverance, tenacity, and finding her pu…
Andria LaRocco: From Ballerina to Business Development Leader [not-audio_url] [/not-audio_url]

Duration: 20:45
This episode of Women Influencers highlights Andria LaRocco’s remarkable journey from a disciplined ballerina to a trailblazing business development leader at Baker Barrios Architects.Andria reflects on her early years t…
Answering My Guest's Questions Part 6 [not-audio_url] [/not-audio_url]

Duration: 8:39
This week on Women Influencers, we compiled three of the great questions my guests have asked me. I am honored to have the opportunity to chat with amazing, influential women on the podcast and it is always an honor to c…
Catherine Bell: From Foster Care to Financial Independence [not-audio_url] [/not-audio_url]

Duration: 17:28
In this empowering episode of Women Influencers, I sit down with Catherine Bell, president of Titan Impact Group, to hear her incredible journey of resilience, growth, and impact. Catherine opens up about her challenging…