Dr. Allen Williams on How to Actually Sell Grass-Finished Beef (WCP 467)

Dr. Allen Williams on How to Actually Sell Grass-Finished Beef (WCP 467)

Author: Clay Conry November 3, 2025 Duration: 1:26:17

If we raise great grass-finished beef and get it processed with excellence, but we can't sell it we will have invested a lot of time and money in a product that doesn't generate revenue. Dr. Allen Williams is here to help us think deeply about how we actually sell grass-finished beef to our customers. We will talk about how to respond to questions regarding pricing as well as what cuts we should spend the most time marketing.

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Guest's Previous Episodes:

Ep. 458 Dr. Allen Williams - The Connection Between Epigenetics and Profitability

Ep. 452 Dr. Allen Williams - Tips for Maintaining the Quality of Grass-Finished Beef Through the Processing Phase

Ep. 430 Dr. Allen Williams - Keys to Successful Grass-Finishing

Ep. 404 Gabe Brown and Dr. Allen Williams on Fixing America’s Broken Rural Economies

Ep. 402 Gabe Brown and Dr. Allen Williams – Fixing America’s Broken Water Cycle

Ep. 380 Gabe Brown, Dr. Allen Williams, and Fernando Falomir – Soil Health Academy Q and A

Ep. 369 Dr. Stephan Van Vliet and Dr. Allen Williams – Growing Nutrient Dense Food

Ep. 361 Gabe Brown and Allen Williams – 2024 State of Agriculture

Ep. 305 Gabe Brown and Dr. Allen Williams – Matching Management to Context

Ep. 290 Gabe Brown and Dr. Allen Williams – Three Rules of Adaptive Stewardship

Ep. 283 Gabe Brown and Dr. Allen Williams – The 6-3-4

Ep. 281 Gabe Brown and Dr. Allen Williams – The State of Agriculture in North America

Ep. 148 Dr. Allen Williams – Grazing for Soil Health


Clay Conry hosts Working Cows-Regenerative Ranching to Maximize Profitability and Soil Health, a conversation grounded in the daily realities of running a ranch as a business. This isn't just theory; it's a practical dialogue for those whose livelihoods are tied to the land. Each episode delves into the interconnected management of four critical assets: the Land, the Animals, the Money, and the People. The goal is straightforward yet profound-to explore how regenerative practices can simultaneously heal the soil and improve the bottom line. You’ll hear from experienced ranchers and other leaders who share tangible strategies for better stockmanship, financial decision-making, and leadership on and off the range. The underlying purpose of the podcast is to glorify God by creating this essential platform for knowledge exchange. Listeners tuning in will find honest discussions about increasing operational effectiveness, ensuring that the stewardship of their resources leads to greater resilience and profitability. It’s for anyone ready to move beyond conventional thinking and discover how a regenerative approach impacts every facet of a ranching operation, from earthworms to economics.
Author: Language: en-us Episodes: 100

Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health
Podcast Episodes
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How to Become a Wealthy (Day Working) Cowboy (WCP 514) [not-audio_url] [/not-audio_url]

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It's easy to love the idea of being a day working cowboy. It is less clear hot to survive and thrive financially while doing that. Crockett Carothers has found a way to do both. It requires a different way of thinking ab…
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Raising food is honorable and resonates deeply with us as humans. Much of worship throughout time has involved food. On top of that food can heal many of the diseases caused by our broken food system. Justin and Jenni Ba…
The Profit Producing Power of Aubrac Cattle (WCP 512) [not-audio_url] [/not-audio_url]

Duration: 51:06
Finding cattle that are adapted to your environment goes a long way to generating and protecting profit. Ken and Jenny Stewart have recently acquired a herd of Aubrac Cattle and given their breadth of experience they are…
Making a Waste Product into an Easily Absorbed Feed Source (WCP 510) [not-audio_url] [/not-audio_url]

Duration: 52:41
Marc Walther joined me to discuss several of the products his company produces. Trey Schmidt has been testing these products on his ranch for some time, and he was able to offer his perspective on the effectiveness of th…
Kip Fladland on Getting the Most Out of Your Ranch Horse (WCP 508) [not-audio_url] [/not-audio_url]

Duration: 1:01:37
Kip Fladland has been helping people get the most out of their ranch horse for decades. Today we are going to talk about the process of developing a connection with your horse and how to take your horse to the next stage…
Joel Salatin Reads a Chapter of His Forthcoming Book (WCP 507) [not-audio_url] [/not-audio_url]

Duration: 48:37
Joel Salatin gave a great talk about how to undo the consolidation in our nation's food system. As part of that talk he read a chapter of his unreleased book "Food Emancipation." He also discussed at length the circumsta…