Dr. Allen Williams on How to Actually Sell Grass-Finished Beef (WCP 467)

Dr. Allen Williams on How to Actually Sell Grass-Finished Beef (WCP 467)

Author: Clay Conry November 3, 2025 Duration: 1:26:17

If we raise great grass-finished beef and get it processed with excellence, but we can't sell it we will have invested a lot of time and money in a product that doesn't generate revenue. Dr. Allen Williams is here to help us think deeply about how we actually sell grass-finished beef to our customers. We will talk about how to respond to questions regarding pricing as well as what cuts we should spend the most time marketing.

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Guest's Previous Episodes:

Ep. 458 Dr. Allen Williams - The Connection Between Epigenetics and Profitability

Ep. 452 Dr. Allen Williams - Tips for Maintaining the Quality of Grass-Finished Beef Through the Processing Phase

Ep. 430 Dr. Allen Williams - Keys to Successful Grass-Finishing

Ep. 404 Gabe Brown and Dr. Allen Williams on Fixing America’s Broken Rural Economies

Ep. 402 Gabe Brown and Dr. Allen Williams – Fixing America’s Broken Water Cycle

Ep. 380 Gabe Brown, Dr. Allen Williams, and Fernando Falomir – Soil Health Academy Q and A

Ep. 369 Dr. Stephan Van Vliet and Dr. Allen Williams – Growing Nutrient Dense Food

Ep. 361 Gabe Brown and Allen Williams – 2024 State of Agriculture

Ep. 305 Gabe Brown and Dr. Allen Williams – Matching Management to Context

Ep. 290 Gabe Brown and Dr. Allen Williams – Three Rules of Adaptive Stewardship

Ep. 283 Gabe Brown and Dr. Allen Williams – The 6-3-4

Ep. 281 Gabe Brown and Dr. Allen Williams – The State of Agriculture in North America

Ep. 148 Dr. Allen Williams – Grazing for Soil Health


Clay Conry hosts Working Cows-Regenerative Ranching to Maximize Profitability and Soil Health, a conversation grounded in the daily realities of running a ranch as a business. This isn't just theory; it's a practical dialogue for those whose livelihoods are tied to the land. Each episode delves into the interconnected management of four critical assets: the Land, the Animals, the Money, and the People. The goal is straightforward yet profound-to explore how regenerative practices can simultaneously heal the soil and improve the bottom line. You’ll hear from experienced ranchers and other leaders who share tangible strategies for better stockmanship, financial decision-making, and leadership on and off the range. The underlying purpose of the podcast is to glorify God by creating this essential platform for knowledge exchange. Listeners tuning in will find honest discussions about increasing operational effectiveness, ensuring that the stewardship of their resources leads to greater resilience and profitability. It’s for anyone ready to move beyond conventional thinking and discover how a regenerative approach impacts every facet of a ranching operation, from earthworms to economics.
Author: Language: en-us Episodes: 100

Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health
Podcast Episodes
Founding a Generational Farm (WCP 477) [not-audio_url] [/not-audio_url]

Duration: 56:40
When we think of a generational farm we often think of multiple generations from the same family working the land over the course of centuries. Brian Dougherty and Sara Faivre are seeking to start a generational farm tha…
How Homeopathics Help with Shipping and Weaning Stress (WCP 476) [not-audio_url] [/not-audio_url]

Duration: 45:17
Stress at shipping, processing, and weaning are three things that cause major losses in the cattle industry. There are more tools available to deal with these than just those that have been typical in recent years. Ellen…
Why Grazing Lawns Should be a Part of Your Strategy (WCP 475) [not-audio_url] [/not-audio_url]

Duration: 55:37
Grazing Lawns? What is that? According to Nate Chisholm they are an integral part of natural grazing systems and they should have a place in our grazing systems. We discuss what a Grazing Lawn is as well as how they woul…
Developing Durable and Fertile Bulls (WCP 473) [not-audio_url] [/not-audio_url]

Duration: 55:08
Roger and Betsy Indreland have been on a journey to develop bulls that fit holistically. These are bulls that are durable and fertile, but they are also tested for some of the intangible traits like sensitivity to pressu…
Gabe Brown on Helping the Next Generation Succeed (WCP 472) [not-audio_url] [/not-audio_url]

Duration: 1:14:10
Passing the Ranch on to the Next Generation isn't easy. The Consultants at Understanding Ag have caught my attention due to the high concentration of their consultants that have accomplished this goal. Today on the Worki…
Cutting Winter Feed Costs by Grazing Standing Corn (WCP 471) [not-audio_url] [/not-audio_url]

Duration: 59:04
Winter feed costs continue to be one of the greatest determiners of profitability for ranches. Meaning, that more of it we have to do using equipment the less profitable we will be. Brett McRae has been working diligentl…
How to Win the Fight for Food Freedom (WCP 470) [not-audio_url] [/not-audio_url]

Duration: 56:40
John Moody has been involved in many fights for food freedom. From Raw Milk to Cottage Food Laws he has seen the tactics that work and those that don't. He has also seen the tactics used by the other side of these argume…