Dr. Allen Williams on How to Actually Sell Grass-Finished Beef (WCP 467)

Dr. Allen Williams on How to Actually Sell Grass-Finished Beef (WCP 467)

Author: Clay Conry November 3, 2025 Duration: 1:26:17

If we raise great grass-finished beef and get it processed with excellence, but we can't sell it we will have invested a lot of time and money in a product that doesn't generate revenue. Dr. Allen Williams is here to help us think deeply about how we actually sell grass-finished beef to our customers. We will talk about how to respond to questions regarding pricing as well as what cuts we should spend the most time marketing.

Thanks to our Studio Sponsor, Understanding Ag!

Head over to UnderstandingAg.com to book your consultation today!

Sponsor:

UnderstandingAg.com

Guest's Previous Episodes:

Ep. 458 Dr. Allen Williams - The Connection Between Epigenetics and Profitability

Ep. 452 Dr. Allen Williams - Tips for Maintaining the Quality of Grass-Finished Beef Through the Processing Phase

Ep. 430 Dr. Allen Williams - Keys to Successful Grass-Finishing

Ep. 404 Gabe Brown and Dr. Allen Williams on Fixing America’s Broken Rural Economies

Ep. 402 Gabe Brown and Dr. Allen Williams – Fixing America’s Broken Water Cycle

Ep. 380 Gabe Brown, Dr. Allen Williams, and Fernando Falomir – Soil Health Academy Q and A

Ep. 369 Dr. Stephan Van Vliet and Dr. Allen Williams – Growing Nutrient Dense Food

Ep. 361 Gabe Brown and Allen Williams – 2024 State of Agriculture

Ep. 305 Gabe Brown and Dr. Allen Williams – Matching Management to Context

Ep. 290 Gabe Brown and Dr. Allen Williams – Three Rules of Adaptive Stewardship

Ep. 283 Gabe Brown and Dr. Allen Williams – The 6-3-4

Ep. 281 Gabe Brown and Dr. Allen Williams – The State of Agriculture in North America

Ep. 148 Dr. Allen Williams – Grazing for Soil Health


Clay Conry hosts Working Cows-Regenerative Ranching to Maximize Profitability and Soil Health, a conversation grounded in the daily realities of running a ranch as a business. This isn't just theory; it's a practical dialogue for those whose livelihoods are tied to the land. Each episode delves into the interconnected management of four critical assets: the Land, the Animals, the Money, and the People. The goal is straightforward yet profound-to explore how regenerative practices can simultaneously heal the soil and improve the bottom line. You’ll hear from experienced ranchers and other leaders who share tangible strategies for better stockmanship, financial decision-making, and leadership on and off the range. The underlying purpose of the podcast is to glorify God by creating this essential platform for knowledge exchange. Listeners tuning in will find honest discussions about increasing operational effectiveness, ensuring that the stewardship of their resources leads to greater resilience and profitability. It’s for anyone ready to move beyond conventional thinking and discover how a regenerative approach impacts every facet of a ranching operation, from earthworms to economics.
Author: Language: en-us Episodes: 100

Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health
Podcast Episodes
How Farmers and Ranchers Fix Water Quality Issues (WCP 436) [not-audio_url] [/not-audio_url]

Duration: 46:23
We are facing water quality and quantity issues across a broad swath of the agricultural landscape. This impacts not only our rural communities, but also those in cities and towns downstream from our operations. Brian Do…
How Dalton Darnell Learned to Deal with Psoriatic Arthritis (WCP 435) [not-audio_url] [/not-audio_url]

Duration: 58:02
In this world we will have trouble. We will experience pain, suffering, loss, and difficulty. How do we do that well? What role does faith play in helping us to successfully navigate these challenges. Dalton Darnell of 3…
From NFL Data and Analytics to Profitable Maternal Cowherd (WCP 433) [not-audio_url] [/not-audio_url]

Duration: 59:03
Tyson Langland started his career with a data and analytics firm that worked with NFL football teams. When he decided to come back to the family farm and take over the cowherd, he brought that expertise with him. He achi…
How Matt Stone Found His Ideal Customer (WCP 431) [not-audio_url] [/not-audio_url]

Duration: 45:07
Your ideal customer is looking for what you are selling when you are selling it. They are willing to pay more because you have what they are demanding when the supply is lowest. Knowing your ideal customer isn’t just for…
The First Step to Managing What Matters (WCP 429) [not-audio_url] [/not-audio_url]

Duration: 58:24
If we aren’t measuring what matters we can’t manage it. First, we need to decide what we are trying to accomplish and then start measuring the data that correlates to that goal so that we can make good decisions for prof…