Dr. Allen Williams on How to Actually Sell Grass-Finished Beef (WCP 467)

Dr. Allen Williams on How to Actually Sell Grass-Finished Beef (WCP 467)

Author: Clay Conry November 3, 2025 Duration: 1:26:17

If we raise great grass-finished beef and get it processed with excellence, but we can't sell it we will have invested a lot of time and money in a product that doesn't generate revenue. Dr. Allen Williams is here to help us think deeply about how we actually sell grass-finished beef to our customers. We will talk about how to respond to questions regarding pricing as well as what cuts we should spend the most time marketing.

Thanks to our Studio Sponsor, Understanding Ag!

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Sponsor:

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Guest's Previous Episodes:

Ep. 458 Dr. Allen Williams - The Connection Between Epigenetics and Profitability

Ep. 452 Dr. Allen Williams - Tips for Maintaining the Quality of Grass-Finished Beef Through the Processing Phase

Ep. 430 Dr. Allen Williams - Keys to Successful Grass-Finishing

Ep. 404 Gabe Brown and Dr. Allen Williams on Fixing America’s Broken Rural Economies

Ep. 402 Gabe Brown and Dr. Allen Williams – Fixing America’s Broken Water Cycle

Ep. 380 Gabe Brown, Dr. Allen Williams, and Fernando Falomir – Soil Health Academy Q and A

Ep. 369 Dr. Stephan Van Vliet and Dr. Allen Williams – Growing Nutrient Dense Food

Ep. 361 Gabe Brown and Allen Williams – 2024 State of Agriculture

Ep. 305 Gabe Brown and Dr. Allen Williams – Matching Management to Context

Ep. 290 Gabe Brown and Dr. Allen Williams – Three Rules of Adaptive Stewardship

Ep. 283 Gabe Brown and Dr. Allen Williams – The 6-3-4

Ep. 281 Gabe Brown and Dr. Allen Williams – The State of Agriculture in North America

Ep. 148 Dr. Allen Williams – Grazing for Soil Health


Clay Conry hosts Working Cows-Regenerative Ranching to Maximize Profitability and Soil Health, a conversation grounded in the daily realities of running a ranch as a business. This isn't just theory; it's a practical dialogue for those whose livelihoods are tied to the land. Each episode delves into the interconnected management of four critical assets: the Land, the Animals, the Money, and the People. The goal is straightforward yet profound-to explore how regenerative practices can simultaneously heal the soil and improve the bottom line. You’ll hear from experienced ranchers and other leaders who share tangible strategies for better stockmanship, financial decision-making, and leadership on and off the range. The underlying purpose of the podcast is to glorify God by creating this essential platform for knowledge exchange. Listeners tuning in will find honest discussions about increasing operational effectiveness, ensuring that the stewardship of their resources leads to greater resilience and profitability. It’s for anyone ready to move beyond conventional thinking and discover how a regenerative approach impacts every facet of a ranching operation, from earthworms to economics.
Author: Language: en-us Episodes: 100

Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health
Podcast Episodes
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Duration: 1:00:07
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Duration: 50:07
It won’t be long until everyone living was born after a time when electricity was ubiquitous in it’s availability. How does that fact change our society? Vance Crowe, of Legacy Interviews, joined me to discuss how this p…
The Skills Necessary to Profitably Run Goats (WCP 423) [not-audio_url] [/not-audio_url]

Duration: 1:11:21
Goats are notoriously difficult to contain. Daniel Magalsky joins me to discuss the tools and skills necessary to keep goats in as well as ensure their success as a family unit. We also discuss how goats continue to be m…
High-Density Sheep Grazing that Drives Soil Health (WCP 422) [not-audio_url] [/not-audio_url]

Duration: 1:00:51
Sheep like “weeds.” They will eat them first. This makes them a great tool for improving all kinds of landscapes, including forage crops. Matt Goble, a sixth-generation sheepman from Utah, joins me to discuss the differe…
Applying the Six Principles of Soil Health in Our Gardens (WCP 421) [not-audio_url] [/not-audio_url]

Duration: 38:57
Are we consistently applying the Six Principles of Soil Health to all of our acres? Even our gardens? Marni Thompson of Understanding Ag joins me to discuss the lessons she has learned in applying these principles in her…
How Horses Fit into a Regenerative Grazing Business (WCP 420) [not-audio_url] [/not-audio_url]

Duration: 44:46
Horses are severe grazers. They are capable of causing almost unparalleled damage in a pasture. Meg Greski joined me to discuss the lessons she has learned in developing a horse grazing business that is regenerative and…
Profitable Marketing of Bulls and Other Ranch Products (WCP 419) [not-audio_url] [/not-audio_url]

Duration: 59:21
It’s easy to focus on the various pieces of our marketing strategy to the point that we forget to actually sell the products we are marketing. Karoline Bohannan, of the KRose Company, joined me to discuss the things to p…