Meeting the Demand for Regenerative Products (WCP 449)

Meeting the Demand for Regenerative Products (WCP 449)

Author: Clay Conry July 28, 2025 Duration: 53:57

The market for products raised regeneratively is continuing to grow and mature. It may have even reached a tipping point. The consumers looking for these products are educated, tenacious, and willing to pay more for products that match their values and meet their demands. Kristine Root of Regenified joined me to discuss the ways this market has changed as well as how to market our products to those interested in regenerative agriculture.

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Relevant Links:

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Guest's Previous Appearance:

Ep. 365 Kristine Root – Verifying Regenerative Systems


Clay Conry hosts Working Cows-Regenerative Ranching to Maximize Profitability and Soil Health, a conversation grounded in the daily realities of running a ranch as a business. This isn't just theory; it's a practical dialogue for those whose livelihoods are tied to the land. Each episode delves into the interconnected management of four critical assets: the Land, the Animals, the Money, and the People. The goal is straightforward yet profound-to explore how regenerative practices can simultaneously heal the soil and improve the bottom line. You’ll hear from experienced ranchers and other leaders who share tangible strategies for better stockmanship, financial decision-making, and leadership on and off the range. The underlying purpose of the podcast is to glorify God by creating this essential platform for knowledge exchange. Listeners tuning in will find honest discussions about increasing operational effectiveness, ensuring that the stewardship of their resources leads to greater resilience and profitability. It’s for anyone ready to move beyond conventional thinking and discover how a regenerative approach impacts every facet of a ranching operation, from earthworms to economics.
Author: Language: en-us Episodes: 100

Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health
Podcast Episodes
Using Wool as a Carbon Rich Soil Amendment (WCP 497) [not-audio_url] [/not-audio_url]

Duration: 44:33
One of the sweet spots in any system is when you can turn a "waste" product into a beneficial output. Wool, unfortunately, has become one such product. It isn't as high quality in wetter environments and certain breeds a…
Keeping the Craft of Rawhide Braiding Alive (WCP 495) [not-audio_url] [/not-audio_url]

Duration: 48:06
It takes a unique mindset to continue to stay in touch with the traditional way of doing things. Scott Gore has been on this journey from a young age. His focus has been on rawhide braiding. We discuss how he got started…
The Importance of Good Financials for Regenerating Land (WCP 494) [not-audio_url] [/not-audio_url]

Duration: 50:47
How do you regenerate a landscape that your family hasn't managed for decades? This has been the journey that Jim Eitel has been on. We discuss his strategy and the usefulness of the good financial information provided b…
How to Find and Hire Good Employees (WCP 492) [not-audio_url] [/not-audio_url]

Duration: 44:16
Have you ever heard anyone say, "Noone wants to work these days?" Dallas Mount joins me to discuss how to find, hire, and keep good employees. We discuss when to hire and what to pay those people we do hire. Sponsors:Win…
Creating a Land of Milk and Honey (WCP 491) [not-audio_url] [/not-audio_url]

Duration: 47:51
We hear many references to a "land of milk and honey." What is that? Why is it desirable? How can we make it a reality on our ranch? We answer these questions and more with Alejandro Carrillo on this episode. Alejandro C…
Taking Control of Your Money (WCP 490) [not-audio_url] [/not-audio_url]

Duration: 57:25
We could potentially be leaving a lot of money on the table when we don't have control of our own monetary system. We know the banks often have the largest and fanciest buildings in town. What if we became our own banker…
The Marketing Flexibility that Comes from Composite Cattle (WCP 489) [not-audio_url] [/not-audio_url]

Duration: 51:07
The more off ramps we can build into our cattle marketing strategy the better. Having versatile cattle that are capable of working in multiple different enterprises gives us more opportunities. Mason Lautenschlager has b…
The Role of Beef in the Fight to Protect Private Property (WCP 488) [not-audio_url] [/not-audio_url]

Duration: 45:54
There are many people saying out loud and in public that they would like to see global beef production greatly curtailed or even ended. Organizations like the World Economic Forum talk about ending the idea of private pr…