Meeting the Demand for Regenerative Products (WCP 449)

Meeting the Demand for Regenerative Products (WCP 449)

Author: Clay Conry July 28, 2025 Duration: 53:57

The market for products raised regeneratively is continuing to grow and mature. It may have even reached a tipping point. The consumers looking for these products are educated, tenacious, and willing to pay more for products that match their values and meet their demands. Kristine Root of Regenified joined me to discuss the ways this market has changed as well as how to market our products to those interested in regenerative agriculture.

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Guest's Previous Appearance:

Ep. 365 Kristine Root – Verifying Regenerative Systems


Clay Conry hosts Working Cows-Regenerative Ranching to Maximize Profitability and Soil Health, a conversation grounded in the daily realities of running a ranch as a business. This isn't just theory; it's a practical dialogue for those whose livelihoods are tied to the land. Each episode delves into the interconnected management of four critical assets: the Land, the Animals, the Money, and the People. The goal is straightforward yet profound-to explore how regenerative practices can simultaneously heal the soil and improve the bottom line. You’ll hear from experienced ranchers and other leaders who share tangible strategies for better stockmanship, financial decision-making, and leadership on and off the range. The underlying purpose of the podcast is to glorify God by creating this essential platform for knowledge exchange. Listeners tuning in will find honest discussions about increasing operational effectiveness, ensuring that the stewardship of their resources leads to greater resilience and profitability. It’s for anyone ready to move beyond conventional thinking and discover how a regenerative approach impacts every facet of a ranching operation, from earthworms to economics.
Author: Language: en-us Episodes: 100

Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health
Podcast Episodes
Making (Rural) America Great Again with JR Burdick (WCP 457) [not-audio_url] [/not-audio_url]

Duration: 1:15:34
Rural America has been hollowed out by agricultural practices that divorce people from a connection to the land. This has had massive negative cascading and compounding effects. We don't know our neighbors. We don't depe…
How Peter Byck Learned to Tell Holistic Stories (WCP 456) [not-audio_url] [/not-audio_url]

Duration: 1:19:18
Telling a story that takes into account the vast network of interconnected systems is difficult. This has been the journey Peter Byck has been on for nearly a decade. He started with the Carbon Cowboys and now he has rel…
Making Artificial Intelligence Work for Ranchers (WCP 448) [not-audio_url] [/not-audio_url]

Duration: 46:51
Artificial Intelligence presents an opportunity for ranchers to outsource some of the tasks that they may not enjoy as much as others. Among them are data and analytics. Rooted Ag is on a mission to help farmers and ranc…
Profiting from Diversity by Developing Marketing Skill (WCP 447) [not-audio_url] [/not-audio_url]

Duration: 52:50
Diversity is a key to success in regenerative agriculture. However, most markets are not set up to receive diversity. This means we will have to develop our own markets to profit from the diversity we are bringing to our…