Meeting the Demand for Regenerative Products (WCP 449)

Meeting the Demand for Regenerative Products (WCP 449)

Author: Clay Conry July 28, 2025 Duration: 53:57

The market for products raised regeneratively is continuing to grow and mature. It may have even reached a tipping point. The consumers looking for these products are educated, tenacious, and willing to pay more for products that match their values and meet their demands. Kristine Root of Regenified joined me to discuss the ways this market has changed as well as how to market our products to those interested in regenerative agriculture.

Thanks to our Studio Sponsor, Understanding Ag!

Head over to UnderstandingAg.com to book your consultation today!

Sponsor:

RangeWard.com

PowerflexSupply.com

Relevant Links:

Regenified.com

Guest's Previous Appearance:

Ep. 365 Kristine Root – Verifying Regenerative Systems


Clay Conry hosts Working Cows-Regenerative Ranching to Maximize Profitability and Soil Health, a conversation grounded in the daily realities of running a ranch as a business. This isn't just theory; it's a practical dialogue for those whose livelihoods are tied to the land. Each episode delves into the interconnected management of four critical assets: the Land, the Animals, the Money, and the People. The goal is straightforward yet profound-to explore how regenerative practices can simultaneously heal the soil and improve the bottom line. You’ll hear from experienced ranchers and other leaders who share tangible strategies for better stockmanship, financial decision-making, and leadership on and off the range. The underlying purpose of the podcast is to glorify God by creating this essential platform for knowledge exchange. Listeners tuning in will find honest discussions about increasing operational effectiveness, ensuring that the stewardship of their resources leads to greater resilience and profitability. It’s for anyone ready to move beyond conventional thinking and discover how a regenerative approach impacts every facet of a ranching operation, from earthworms to economics.
Author: Language: en-us Episodes: 100

Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health
Podcast Episodes
How Farmers and Ranchers Fix Water Quality Issues (WCP 436) [not-audio_url] [/not-audio_url]

Duration: 46:23
We are facing water quality and quantity issues across a broad swath of the agricultural landscape. This impacts not only our rural communities, but also those in cities and towns downstream from our operations. Brian Do…
How Dalton Darnell Learned to Deal with Psoriatic Arthritis (WCP 435) [not-audio_url] [/not-audio_url]

Duration: 58:02
In this world we will have trouble. We will experience pain, suffering, loss, and difficulty. How do we do that well? What role does faith play in helping us to successfully navigate these challenges. Dalton Darnell of 3…
From NFL Data and Analytics to Profitable Maternal Cowherd (WCP 433) [not-audio_url] [/not-audio_url]

Duration: 59:03
Tyson Langland started his career with a data and analytics firm that worked with NFL football teams. When he decided to come back to the family farm and take over the cowherd, he brought that expertise with him. He achi…
How Matt Stone Found His Ideal Customer (WCP 431) [not-audio_url] [/not-audio_url]

Duration: 45:07
Your ideal customer is looking for what you are selling when you are selling it. They are willing to pay more because you have what they are demanding when the supply is lowest. Knowing your ideal customer isn’t just for…
The First Step to Managing What Matters (WCP 429) [not-audio_url] [/not-audio_url]

Duration: 58:24
If we aren’t measuring what matters we can’t manage it. First, we need to decide what we are trying to accomplish and then start measuring the data that correlates to that goal so that we can make good decisions for prof…