153: Storytelling with Kyle Gray

153: Storytelling with Kyle Gray

Author: Jake Jorgovan February 6, 2020 Duration: 46:07
Listen in on this week's episode to hear about a softer, yet super powerful skill to learn for your business: Storytelling. Kyle Gray joins us from TheStoryEngine.co and walks us through how he went from working for WP Curve to becoming a bestselling author who helps startups and small businesses grow with content marketing. 
 
Kyle specializes in helping clients of all different levels tell better stories to not only earn their audience's trust but for the audience to trust themselves with investing in his clients' businesses. There are specific tactics you can use to get better at storytelling and that is where Kyle came up with 3 simple steps for combining information into an outline for a great story or speech. 
 
If you're an expert in your field but have difficulty in expressing your value and how you're different, this episode is for you. You can learn the simple framework here that will help you get your message across without sounding too "salesy." Or if you want to jump right in and read Kyle's book, you can find it at SellingWithStory.co or on Amazon.
 

For anyone running a creative agency or building a consulting practice, the daily hustle involves far more than just doing great work-it's about building a sustainable business on your own terms. Working Without Pants-Creative Entrepreneurship digs into that reality with host Jake Jorgovan. Instead of abstract theory, this podcast focuses on the tangible strategies and conversations that actually lead to landing better clients and more fulfilling projects. Jorgovan sits down with practitioners who have been in the trenches, people like Brennan Dunn, Brent Weaver, Kai Davis, and Blair Enns, to dissect what works now. You'll hear specific stories about pricing, positioning, sales conversations, and the operational shifts that allow a solo practitioner or small team to thrive without burning out. The discussions are grounded in the intersecting worlds of arts, business, and design, recognizing that creative entrepreneurship requires a unique blend of vision and commercial savvy. Tune in for a candid exchange of ideas that feels more like a mastermind session than a formal interview, all aimed at helping you refine your offer and reclaim your time. This is a resource for those ready to move beyond just being busy and build a business that truly works.
Author: Language: English Episodes: 100

Working Without Pants - Creative Entrepreneurship
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