167: Selling to enterprises with Brian Burns

167: Selling to enterprises with Brian Burns

Author: Jake Jorgovan May 21, 2020 Duration: 43:45
This week I had the pleasure of chatting with Brian Burns, host of a network of podcasts, including The Brutal Truth About Sales & Selling podcast and the B2B Revenue Leadership podcast.
 
Brian worked in software enterprise sales for 25 years before going out on his own. Today, he's built up such a stellar podcast following that he's able to work full-time on creating value through podcast content.
 
In this episode, we discuss the complex sale and how to sell to bigger companies. If you're stuck in your comfort zone and only selling to SMBs, tune in to hear Brian's advice on how to level up and what to expect when selling to bigger companies.

For anyone running a creative agency or building a consulting practice, the daily hustle involves far more than just doing great work-it's about building a sustainable business on your own terms. Working Without Pants-Creative Entrepreneurship digs into that reality with host Jake Jorgovan. Instead of abstract theory, this podcast focuses on the tangible strategies and conversations that actually lead to landing better clients and more fulfilling projects. Jorgovan sits down with practitioners who have been in the trenches, people like Brennan Dunn, Brent Weaver, Kai Davis, and Blair Enns, to dissect what works now. You'll hear specific stories about pricing, positioning, sales conversations, and the operational shifts that allow a solo practitioner or small team to thrive without burning out. The discussions are grounded in the intersecting worlds of arts, business, and design, recognizing that creative entrepreneurship requires a unique blend of vision and commercial savvy. Tune in for a candid exchange of ideas that feels more like a mastermind session than a formal interview, all aimed at helping you refine your offer and reclaim your time. This is a resource for those ready to move beyond just being busy and build a business that truly works.
Author: Language: English Episodes: 100

Working Without Pants - Creative Entrepreneurship
Podcast Episodes
121: Winning new consulting clients with David A. Fields [not-audio_url] [/not-audio_url]

Duration: 33:33
David is the author of The Irresistible Consultant's The Guide to Winning Clientsand The Executive Guide To Consulting. He joins us on the podcast today to discuss how to get better at the sales part of consulting. David…
120: Productizing content marketing with Madeleine Lambert [not-audio_url] [/not-audio_url]

Duration: 26:16
Madeleine is the CEO of Content Refined, a content marketing agency built to scale offering productized content marketing packages. The agency is made of up herself, her business partner and a business manager working in…
119: Mike Michalowicz on Profits & Process [not-audio_url] [/not-audio_url]

Duration: 33:52
On this week's podcast we have Mike Michalowicz, the author of Clockwork. Profit First, The Pumpkin Plan, Surge, and The Toilet Paper Entrepreneur. Mike's book Profit First helped me to pay down 15K of credit card debt a…
116: Becoming a Hands Off CEO with Mandi Ellefson [not-audio_url] [/not-audio_url]

Duration: 47:21
This week on the podcast I speak with Mandi Ellefson the author of Hands Off CEO. Mandi's business is all about helping entrepreneurs and agency owners to live the dream by building a company that can run without them. H…
114: Consulting success with Michael Zipursky [not-audio_url] [/not-audio_url]

Duration: 37:59
On this week's podcast I speak with Michael Zipursky, CEO, author of The Elite Consulting Mind and coach to elite consultants. Michael is in the business of helping consultants to scale and grow, to attract more clients,…
113: Launching a best selling book with Tom Morkes [not-audio_url] [/not-audio_url]

Duration: 46:27
Are you familiar with The Seven Day Startup by Dan Norris? Stop Thinking Like a Freelancer by Liam Vitch? The Sober Entrepreneur by Russ Perry? All of these past guests of the podcast launched their books with Tom Morkes…

«1...678910