167: Selling to enterprises with Brian Burns

167: Selling to enterprises with Brian Burns

Author: Jake Jorgovan May 21, 2020 Duration: 43:45
This week I had the pleasure of chatting with Brian Burns, host of a network of podcasts, including The Brutal Truth About Sales & Selling podcast and the B2B Revenue Leadership podcast.
 
Brian worked in software enterprise sales for 25 years before going out on his own. Today, he's built up such a stellar podcast following that he's able to work full-time on creating value through podcast content.
 
In this episode, we discuss the complex sale and how to sell to bigger companies. If you're stuck in your comfort zone and only selling to SMBs, tune in to hear Brian's advice on how to level up and what to expect when selling to bigger companies.

For anyone running a creative agency or building a consulting practice, the daily hustle involves far more than just doing great work-it's about building a sustainable business on your own terms. Working Without Pants-Creative Entrepreneurship digs into that reality with host Jake Jorgovan. Instead of abstract theory, this podcast focuses on the tangible strategies and conversations that actually lead to landing better clients and more fulfilling projects. Jorgovan sits down with practitioners who have been in the trenches, people like Brennan Dunn, Brent Weaver, Kai Davis, and Blair Enns, to dissect what works now. You'll hear specific stories about pricing, positioning, sales conversations, and the operational shifts that allow a solo practitioner or small team to thrive without burning out. The discussions are grounded in the intersecting worlds of arts, business, and design, recognizing that creative entrepreneurship requires a unique blend of vision and commercial savvy. Tune in for a candid exchange of ideas that feels more like a mastermind session than a formal interview, all aimed at helping you refine your offer and reclaim your time. This is a resource for those ready to move beyond just being busy and build a business that truly works.
Author: Language: English Episodes: 100

Working Without Pants - Creative Entrepreneurship
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