Lex Ruggiero- Hot Girls Hair

Lex Ruggiero- Hot Girls Hair

Author: Follow on IG @hairdustry June 9, 2025 Duration: 1:03:44

Why doing hair led to a viral merch empire đź’Ą

What if your next merch idea isn’t random—it’s your whole brand?

This week's Hairdustry x Beauty Launchpad collab celebrates bold stylists building more than just client lists.
Meet Lex Ruggiero (@lexruggiero)—creator of @hotgirlshair—who turned a spontaneous thought into a sell-out merch line that changed everything.

🎙 Co-Host: Gabby Bach @gabbymarieedits
🎙 2nd Co-Host: Sophia Smith @bysophiasmith

You’ll hear:
– How one selfie and a TikTok blew up her brand overnight
– Why she trademarked on day one (and how she handles knockoffs at the airport 👀)
– The real reason being an independent stylist unlocked her creativity
– How systems (and self-trust) helped her scale both hair + merch
– Why “hot girls hair” is more than a vibe—it’s a movement

And it all started with a shirt she made for herself.
But it turned into something way bigger.
Therefore, if you've got ideas and the guts to chase them—Lex's story will light a fire under you.

🎧 Complete Podcast Video available on your @spotify App @spotifypodcasts
Your Day Off Podcast: Season 8, Episode 28 – Lex Ruggiero – Hot Girls Hair

#hotgirlshair #stylistmerch #beautylaunchpad #independentstylist


Ever wonder what really happens behind the chair? Your Day Off @Hairdustry pulls up a salon stool for honest conversations with the people shaping the world of hair. This isn't about abstract trends; it's the real success stories, told by the stylists, colorists, educators, and entrepreneurs who've lived them. Each weekly episode feels like catching up with a friend in the industry, sharing the wins, the lessons, and the sheer creativity that fuels their work. You'll hear from those 'killer hair peeps' about everything from building a loyal clientele and mastering a new technique to the business savvy needed to run a thriving chair or own a salon. Designed to fit into your schedule, this podcast is perfect for that quiet moment on your actual day off, during a commute, or while you're prepping your station. It’s a space for professionals and enthusiasts alike to find connection and inspiration directly from the community. For more from these conversations and to see the work behind the stories, you can follow along on Instagram. Tune in for a fresh perspective on the craft, the culture, and the community that makes the hair industry so uniquely vibrant.
Author: Language: English Episodes: 50

Your Day Off @Hairdustry; A Podcast about the Hair Industry!
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