A simple content plan to cover SEO, social media and your newsletter

A simple content plan to cover SEO, social media and your newsletter

Author: Rachel Spencer January 13, 2026 Duration: 19:12

Are you looking for a simple planning system that can cover your SEO, social media and email marketing?

Maybe you'd love to create one piece of content that you can use for all three, and know that your business is showing up on Google and in the AI learning models.

If so this podcast is for you.

It covers how to create content to feed the demands of your website, social media and your newsletter so you can keep in touch with your current clients, and connect with people who need what you have to offer.

Key topics and timings:

0.21 - What to expect from this episode.

0.50 - How my pet business planner can help.

2.30 - What we know about pet owner behaviour when it comes to searching online.

7.23 - The 'They ask, you answer,' principle by Marcus Sheridan.

8.20 - Examples of what kind of user experience you can create.

10.20 - How creating content for your website and Google will help the AI models learn about you.

11.48 - Start with one core piece for the week or month and host on your website.

12.35 - Creating a bank of bingeable content for your website, and that you can send to potential clients when they ask you questions.

13.15 - Remember your blog content will show up on AI searches too.

14.00 - Case study, Louise Humphrey.

15.07 - How blogs you wrote years ago will serve you, and creating content themes.

16.34 - How my Pet Business content planner can support you.

Links mentioned in this episode:

Buy my pet business planner: https://rachelspencer.co.uk/shop/

Rikki Sullivan at The Canine Copywriter: https://thecaninecopywriter.co.uk/

Kate Toon's SEO podcast: https://therecipeforseosuccess.com/category/podcast/

Read Louise from Studio44Pilates blog: https://studio44pilates.com/category/louises-blog/

Further listening:

How to create website content to make your pet business stand out with Roz Healey

How to create a pet business social media content calendar

How to start a pet blog or pet business blog

How to start a pet business newsletter

How to create a bingeable bank of content

Should you buy my pet business planner


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

Your pet business, Your way
Podcast Episodes
Get your pet business in the press in five simple steps [not-audio_url] [/not-audio_url]

Duration: 28:32
Is getting some press coverage something you’d love to achieve for your pet business?You might see other people in the industry getting brilliant media coverage and wonder ‘how do they do it?’Well, the good news is you d…
How to create a repeatable content plan for your pet business [not-audio_url] [/not-audio_url]

Duration: 24:50
Would you love to feel calm and in control of your content?Does it sometimes feel like you're constantly scrambling for ideas, or vanishing off social media when life gets busy?The good news is, you don’t need to chase t…
How to become a person who plans (without changing your personality) [not-audio_url] [/not-audio_url]

Duration: 22:43
Would you love to become the kind of person who plans?Are you fed up of feeling like you have so much going on that you can't keep up, and like the idea of a more calm way of working?The good news is that you don't need…
Why connection is my word for 2026 - and how to choose yours [not-audio_url] [/not-audio_url]

Duration: 23:05
Do you choose a word for the year? Or are you thinking about yours for 2026? Each year, I choose a word to guide how I want to feel and how I want to work and this year it’s Connection.In the past, it's been Calm and Spa…
Why I'm raising my prices in 2026 – and why you might want to too [not-audio_url] [/not-audio_url]

Duration: 28:32
Are you thinking of putting up your pricess in 2026?If you're a pet business owner who struggles with charging fairly, overdelivers, and feels awkward about pricing - this episode is for you.I share what my current offer…
You need to versus what do you need? [not-audio_url] [/not-audio_url]

Duration: 24:14
When you run a business, it can feel like you’re constantly bombarded with new things you need to be doing.You wear plenty of hats anyway, from doing the actual work, to social media, your accounts, keeping on top of you…
12 planning lessons for 2026 [not-audio_url] [/not-audio_url]

Duration: 22:47
Are you already feeling like you’ve got a plan for 2026 or looking for some inspiration?If it’s the latter then carry on reading because in this post and podcast episode, I’m sharing 12 lessons from the online planning d…
How to use your Pet Business Content Planner [not-audio_url] [/not-audio_url]

Duration: 20:57
Have you bought a planner because you want to feel more organised, calm and in control of your pet business in 2026?It’s normal to start the year with good intentions of how you’d like things to be.And with a plan that y…