A simple content plan to cover SEO, social media and your newsletter

A simple content plan to cover SEO, social media and your newsletter

Author: Rachel Spencer January 13, 2026 Duration: 19:12

Are you looking for a simple planning system that can cover your SEO, social media and email marketing?

Maybe you'd love to create one piece of content that you can use for all three, and know that your business is showing up on Google and in the AI learning models.

If so this podcast is for you.

It covers how to create content to feed the demands of your website, social media and your newsletter so you can keep in touch with your current clients, and connect with people who need what you have to offer.

Key topics and timings:

0.21 - What to expect from this episode.

0.50 - How my pet business planner can help.

2.30 - What we know about pet owner behaviour when it comes to searching online.

7.23 - The 'They ask, you answer,' principle by Marcus Sheridan.

8.20 - Examples of what kind of user experience you can create.

10.20 - How creating content for your website and Google will help the AI models learn about you.

11.48 - Start with one core piece for the week or month and host on your website.

12.35 - Creating a bank of bingeable content for your website, and that you can send to potential clients when they ask you questions.

13.15 - Remember your blog content will show up on AI searches too.

14.00 - Case study, Louise Humphrey.

15.07 - How blogs you wrote years ago will serve you, and creating content themes.

16.34 - How my Pet Business content planner can support you.

Links mentioned in this episode:

Buy my pet business planner: https://rachelspencer.co.uk/shop/

Rikki Sullivan at The Canine Copywriter: https://thecaninecopywriter.co.uk/

Kate Toon's SEO podcast: https://therecipeforseosuccess.com/category/podcast/

Read Louise from Studio44Pilates blog: https://studio44pilates.com/category/louises-blog/

Further listening:

How to create website content to make your pet business stand out with Roz Healey

How to create a pet business social media content calendar

How to start a pet blog or pet business blog

How to start a pet business newsletter

How to create a bingeable bank of content

Should you buy my pet business planner


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

Your pet business, Your way
Podcast Episodes
In the spotlight with Lucie Culley from Wooflinks [not-audio_url] [/not-audio_url]

Duration: 52:03
When Lucie Culley saw dog owners struggling to find trusted pet care professionals, she set out to create a solution to making finding support easy.And when she connected with pet professionals as her idea started to tak…
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Duration: 39:13
Have you ever tried to start something new in your pet business, like a newsletter or a weekly piece of content? At first, it feels easy, but then life gets in the way, and it falls to the bottom of the to-do list. After…
In the spotlight with Jessica Morris from The Canine Menu [not-audio_url] [/not-audio_url]

Duration: 54:38
When Jessica Morris forgot to pack a treat for her dog Rudy on a day out to the pub, she didn’t realise it would spark the idea for a business that would soon have tails wagging across the UK.Jess wanted something to occ…
Why community matters for you and your pet business [not-audio_url] [/not-audio_url]

Duration: 35:36
Running a pet business is incredibly rewarding, but it can also feel isolating. Whether you’re a product maker or service provider, you’re juggling everything - creating products or delivering services, marketing yoursel…