Introducing Your Pet Business Content Planner and Companion

Introducing Your Pet Business Content Planner and Companion

Author: Rachel Spencer November 28, 2024 Duration: 21:26

Introducing - Your Pet Business Content Planner and Companion, designed for people in the pet industry to help with visibility.

It has everything you’d look for in a content planner, like monthly themes, awareness days, and space to capture your ideas, goals, and reflections.

The Companion part is a guided journal, with exercises created for pet business owners to help you navigate the common challenges that come along.

I’m so excited to share this planner with you because it brings together everything I’ve noticed my clients need since I started working as a publicity and visibility coach back in 2019.

Plus, it has exercises to help with your mindset and be there, by your side, or in your handbag, when you need support and encouragement.

I’m talking through how the planner works in this episode, plus how to get your copy.

Key topics and timings in this episode:

0:00 – Welcome and introduction to promoting your pet business your way

2:15 – Why I created the your pet business content planner and companion

3:30 – Overview of the planner: combining practical tools with emotional support

6:30 – Monthly content prompts, awareness days, and how they help with planning

10:45 – Weekly layouts, habit trackers, and setting monthly goals

12:30 – The pause and reflect section: celebrating wins and identifying challenges

14:00 – Using awareness days strategically to generate press and content ideas

17:00 – Examples of successful awareness days like don’t walk your dog day

19:00 – Guided journaling prompts for imposter syndrome, balance, and celebrations

20:15 – How the planner complements the pets get visible membership

Resources in this episode:

The Your Pet Business Content Planner and Companion - available at www.rachelspencer.co.uk/shop

Pets Get Visible Membership - join for £15: https://publicityforpetbusinesses.mykajabi.com/offers/7Hvpvxzr/checkout?coupon_code=PGV50

Further listening:

How to use awareness days to promote your pet business

Is my Pets Get Visible membership right for you?

How to get comfortable, confident and consistent with your pet business marketing

Overcoming imposter syndrome in your pet business with Nicola Kinnard Comedie

Why every pet business should have a win folder

What kind of coaching style is right for your pet business?

Why community matters for you and your pet business


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

Your pet business, Your way
Podcast Episodes
Behind the scenes of the 2026 Pet Business Content Planner launch [not-audio_url] [/not-audio_url]

Duration: 28:35
Are you planning to launch a new product or service and want to get an idea of what to expect?This episode is a behind the scenes account of launching my Pet Business Content Planner for 2026.This is a product I created…
How to have a spring reset in your pet business [not-audio_url] [/not-audio_url]

Duration: 24:25
Did you come into the New Year feeling all fired up and filled with energy about your pet business and what was going to happen in 2026?Then, as we were flung into wars, political upheaval, economic uncertainty, did it f…
15 lessons from 15 years of Theo Paphitis' Small Business Sunday [not-audio_url] [/not-audio_url]

Duration: 35:08
Each year, Theo Paphitis hosts the Small Business Sunday winner’s event to celebrate small businesses and give them a boost.It’s a brilliantly inspiring day where Theo and a line-up of speakers share lessons, practical a…
How to become a more confident writer with Rikki Sullivan [not-audio_url] [/not-audio_url]

Duration: 1:13:36
Rikki Sullivan is The Canine Copywriter - a specialist dog copywriter and marketing strategist who helps pet professionals put themselves out there without wrecking their nervous system.In this episode, we talk about con…
How to write a press release for your pet business [not-audio_url] [/not-audio_url]

Duration: 33:23
Do you need to write a press release about your pet business?You're in the right place!This episode will cover everything you need to know when it comes to creating a press release for your pet business.But what I’m real…