Having the confidence to step out of your comfort zone with Sarah Jones from My Anxious Dog

Having the confidence to step out of your comfort zone with Sarah Jones from My Anxious Dog

Author: Rachel Spencer August 29, 2023 Duration: 46:53
Your pet business, Your way
BusinessAnimalsEntrepreneurshipFamilyKidsKids & FamilyMarketingPets

When Sarah Jones launched My Anxious Dog, her business dedicated to selling yellow space awareness products, people said there was no point in them.

At that point, eight years ago, the concept of a dog in yellow symbolizing anxiety and the need for space was relatively unheard of.

Sarah knew the vital role these products played for anxious dogs and their owners, because of her experience with her own anxious dog, Cocker Spaniel Bella.

Instead of giving up, people being dismissive made Sarah determined to push ahead and educate every dog owner about Dogs In Yellow.

Sarah started Dogs In Yellow Day on March 20th annually and now people all over the world know about her mission.

In this episode, Sarah reflects on her business's growth and what happens when you step out of your comfort zone.

Key topics and timings:

1.44 - Sarah talks about how she started her business selling yellow space awareness products.

4.13 - The steps Sarah has taken to grow her business.

5.14 - Navigating social media as a business owner.

7.21 - How using the products she creates herself helps Sarah with promotion on social media.

10.18 - Sarah shares the impact of her husband Matt’s cycling accident.

17.48 - Making the decision to get help with My Anxious Dog.

21.50 - How her Dogs In Yellow awareness Day on March 20th spreads awareness about yellow.

26.52 - How having supportive people around her helps Sarah keep moving forward.

29.18 - Sarah’s Dogs In Yellow impact report and the response from over 1000 pet owners.

32.38 - The scariest thing Sarah has done to get her business noticed and why wearing yellow is an ice breaker.

35.09 - Sarah’s reflections on the steps she’s taking to grow her business and documenting her wins.

37.18 - Why focusing on her mission makes talking about her work less daunting.

38.18 - How thinking about Bella helps Sarah when she needs to be brave.

41.02 - How being in a positive and supportive community makes a difference.

42.02 - Sarah’s advice for anyone held back by a lack of confidence.

43.42 - Where to find out more about Sarah and My Anxious Dog.

Find out more about Sarah

Visit Sarah’s website: www.myanxiousdog.co.uk

Follow My Anxious Dog on Facebook: https://www.facebook.com/myanxiousdog 

Connect on Instagram: https://www.instagram.com/myanxiousdog/

Join the Yellow Army Facebook Group: https://www.facebook.com/groups/215979409295118

Links mentioned in this episode:

Come along to the free ‘Feel comfortable and confident talking about your pet business’ on August 31st 2023 at 7pm.

Register here:

https://publicityforpetbusinesses.mykajabi.com/confidence-workshop

Find out more about Pets Get Visible membership:

https://publicityforpetbusinesses.mykajabi.com/pets-get-visible


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

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Your pet business, Your way
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