What do you want to be known for in your pet business?
And what would you like people to say about you when someone asks about your business or what you offer?
That’s the topic of this week’s podcast, as it’s a common theme that comes up in my coaching and membership calls.
In this episode, I’m exploring how to figure out what you want to be known for, and how to bring that to life.
There’s a simple four-step process to follow, with examples from two pet business owners, Kim O’Donnell from Leo, Charley and Me, and Gill Gallagher from Speaking Spaniel.
Plus, I share how I’ve applied this to my coaching business and holiday cottage, so you can do the same.
Key topics and timings in this episode:
0.20 - Introduction to the topic
0.50 - Information on the episode sponsors, the Pets Get Visible membership.
3.05 - The problem of feeling invisible in pet businesses and my own experience of wanting to be known for coaching and mentoring services.
6.00 - What I did to stop feeling invisible, refreshing my website and brand to better reflect my coaching and mentoring work.
10.00 - Four steps to follow to refine what you want to be known for.
14.31 - Interview with Gill Gallagher from Speaking Spaniel, who wants to be known as the most supportive spaniel trainer in her area.
14.57 - How Gill applies the four steps to her business.
18.24 - Interview with Kim O'Donnell from Leo, Charley and Me, who wants to be known for providing high-quality, stylish accessories.
19.24 - How Kim applies the four steps to her business.
28.04 - Explaining the branding and messaging strategies I'm using for my own businesses—positioning myself as a coach/mentor and Sunnyside Cottage as Yorkshire's most dog-friendly holiday destination.
32.00 - Recommendations for further listening on related topics to help pet business owners define and communicate their unique value.
Links mentioned in this episode:
If you’d like support in working on what you want to be known for, my membership for pet business owners, Pets Get Visible, is the place to be.
This membership is for pet professionals who want to get noticed and feel confident putting themselves and their awesome businesses out there.
Inside the membership, you'll have access to live classes and coaching calls covering topics like PR, blogging, applying for awards, photography, email newsletters, creating case studies, plus forward planning guides every month to stay ahead with your content and ensure you remain visible.
Every session is recorded, so you can catch up on anything you've missed. There's also a Facebook community where you can meet fellow petpreneurs, feel supported, and get inspired.
If you'd like to find out more about joining Pets Get Visible, send me a message at rachel@rachelspencer.co.uk, or head to this post.
Is my Pets Get Visible membership right for you?
Or you can join for just £15 for your first month here: https://publicityforpetbusinesses.mykajabi.com/offers/7Hvpvxzr?coupon_code=PGV50
Further listening
Seven ways to be the go-to person in your pet business
Five steps to get your pet business in the press
How to write a press release for your pet business
How Kim O’Donnell went from feeling invisible to global pet brand
Niki French on going viral with Don’t Walk Your Dog Day
Stepping out of your comfort zone with Sarah Jones from My Anxious Dog
Building relationships to grow your pet business with Kerry Jordan
