How to create a pet business Social Media Calendar

How to create a pet business Social Media Calendar

Author: Rachel Spencer July 23, 2024 Duration: 21:10
Your pet business, Your way
BusinessAnimalsEntrepreneurshipFamilyKidsKids & FamilyMarketingPets

As a pet business owner, showing up regularly and having a social media strategy is key for reaching and engaging with your target audience. 

One of the best ways to ensure you’re consistent and can make the sales you hope for is by creating a social media calendar.

In this podcast, I'm chatting about the key reasons why you should create a social media calendar for your pet business, as well as the step-by-step process to make it happen.

Key topics and timings in this episode:

0.02 - Episode outline.

0.38 - About Pets Get Visible, the sponsor for this episode.

2.32 - What to expect from this episode.

3.10 - Why create a social media calendar for your pet business.

5.34 - How to get started creating your social media calendar.

6.05 - Step away from distractions and turn off your notifications.

7.05 - What's happening the month ahead in your business?

9.21 - What is happening in the world and your local area right now that's relevant to your clients.

11.23 - Looking at the awareness days and dates in the diary coming up to see how they can fit into your content.

12.41 - Pet business social media example from Sunnyside Cottage, my dog friendly holiday cottage.

18.07 - How I can help you if you'd like support in being consistent with your social media.

19.29 - How to get in touch.

20.02 - Recommended listening if you found this episode helpful.

Links mentioned in this episode:

Is my Pets Get Visible pet business membership right for you?

How to be more comfortable, confident and consistent with your pet business content

How to put your passion and personality into your marketing with Alex McCann

Ways to build relationships to grow your pet business with Kerry Jordan

How to use awareness days in your pet business content

Behind the scenes of the first 12 months at Sunnyside Cottage


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

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Your pet business, Your way
Podcast Episodes
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What do you want your pet business to be known for? [not-audio_url] [/not-audio_url]

Duration: 36:57
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