How to use your Pet Business Content Planner

How to use your Pet Business Content Planner

Author: Rachel Spencer November 18, 2025 Duration: 20:57

Have you bought a planner because you want to feel more organised, calm and in control of your pet business in 2026?

It’s normal to start the year with good intentions of how you’d like things to be.

And with a plan that you can keep checking back in on and that prompts you to look at your progress, the goals you set for yourself for the year ahead can become a reality.

Whether you’ve bought a copy of my Pet Business Content Planner or you’re looking for inspiration for using any planner, this post will help you get the most of the planner you’ve invested in.

Key topics and timings in this episode:

0.20 - What to expect from this episode.

2.08 - What the planner has inside and the different elements, the diary, awareness days, goals and reflections, quarterly planning, and coaching exercises.

5.30 - What a planning power hour is and how to have one.

8.15 - The importance of taking time to reflect each month.

9.40 - Building a habit of using a planner.

11.58 - Case study - Clare Ware from Insight Hounds.

13.01 - Using the Words for When section when you need support or get stuck.

15.24 - Having a monthly and quarterly check-in to see your progress.

18.39 - About the Planner and the Planner Club.

Links mentioned in this episode:

The planner is £40: https://rachelspencer.co.uk/product/pet-business-content-planner/

Join the Planner Club here: https://rachelspencer.co.uk/product/pet-business-planner-bundle/ 

Further reading/listening

Should you buy my Pet Business Content Planner and Companion?

What is the Pet Business Planner Club and should you join?

Is my Pet Business Planning Event right for you?

How to use awareness days in your pet business content

Navigating the rollercoaster that is running your own business

The importance of looking back and seeing how far you've come

Why every pet business should have a win folder


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

Your pet business, Your way
Podcast Episodes
How to create a pet business Social Media Calendar [not-audio_url] [/not-audio_url]

Duration: 21:10
As a pet business owner, showing up regularly and having a social media strategy is key for reaching and engaging with your target audience. One of the best ways to ensure you’re consistent and can make the sales you hop…
In the spotlight with Fiona Pedley The Canine VA [not-audio_url] [/not-audio_url]

Duration: 59:50
Fiona Pedley is known as The Canine VA, a virtual assistant specialising in supporting dog businesses.A former executive assistant working in corporate, Fiona began her self-employed journey in the 2020 lockdown, making…
Behind the scenes of the first year running Sunnyside Cottage [not-audio_url] [/not-audio_url]

Duration: 33:00
In June 2023, I launched my first pet-related business, a dog-friendly holiday let called Sunnyside Cottage in Robin Hood’s Bay. In the first year, the bookings and takings have doubled compared to the previous year, and…
Do qualifications matter as a pet professional? [not-audio_url] [/not-audio_url]

Duration: 32:27
Do qualifications matter when you’re working as a pet professional or running a pet business?This is a topic that comes up regularly on my coaching calls, and online, with a range of clients from different parts of the i…
In the spotlight with Helen King from Scotty's Cartoons [not-audio_url] [/not-audio_url]

Duration: 50:19
Helen ‘Scotty’ King is a cartoonist and illustrator supporting business owners in the pet industry by bringing their messages to life.She works with all kinds of clients, including holiday cottage owners, product makers,…
20 takeaways from the PIF Business of Pets event 2024 [not-audio_url] [/not-audio_url]

Duration: 34:23
In this bonus episode, I'm sharing key takeaways from the Business of Pets event organised by the Pet Industry Federation. This covers range of topics including the importance of having a mentor, the value of a strong su…
Choosing the right pet business membership [not-audio_url] [/not-audio_url]

Duration: 21:52
Would you like support in growing your pet business and to feel part of a community by joining a membership?It can be lonely and overwhelming as a solo business owner, and there are always new skills and challenges to fi…