Plan your prosperous 2024

Plan your prosperous 2024

Author: Rachel Spencer January 9, 2024 Duration: 14:52

Are you ready to plan out 2024 for your pet business?

Whether the start of the New Year has you brimming with enthusiasm or you’d rather ease yourself in gently, it’s likely you’ve been thinking about what you’d like to accomplish.

And if you’d like some structure and support around this, I’d love to invite you to a 'Plan Your Prosperous 2024' workshop.

It’s happening on Tuesday, January 9th, at 7 pm, and there is a replay if you can’t make it live.

Together we’ll look at your personal, financial, and visibility goals for the year and plan out your publicity too.

We’ll refresh your pet business vision and focus on who your clients are, what they need, and how you can connect with them.

This podcast gives an overview of what to expect from the workshop, and you can book your place by clicking here.

Key timings in this episode:

0.12 - Introduction and what to expect

1.02 - What to do if you’d like to come along to the 'Plan Your Prosperous 2024' workshop at 7 pm on January 9th, 2024

What to expect from the workshop and the cost (£30)

2.32 - Why plan in the first place

3.02 - Forward planning as a journalist

4.30 - What happens when life gets in the way and how a plan can help

6.30 - What’s covered in the session, personal, financial, and visibility goals

7.30 - Taking care of you

8.12 - The content refresh and finding content you enjoy

9.12 - Creating a publicity plan

10.12 - The publicity you control

12.34 - How to join the workshop

13.42 - What to do if you’re listening after the workshop has taken place

Links mentioned in this episode

Download the Plan Your Prosperous 2024 workbook for FREE here

Join Pets Get Visible and get the workshop and a month of support for £30 here

Is my Pets Get Visible membership right for you


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

Your pet business, Your way
Podcast Episodes
Kate Hart - The Sniffer Shop and creating nose joy for dogs [not-audio_url] [/not-audio_url]

Duration: 54:48
Just two years ago Kate Hart was making scentwork kits as a treat for her dog training clients and now she's sending them out to dogs all over the world.Kate's gadgets and goodies went down so well that she decided to ma…
Clayton Payne - What I've learned from 30 years in the Pet Industry [not-audio_url] [/not-audio_url]

Duration: 1:10:56
Clayton Payne is a pet industry expert who’s been in the trade for over three decades – and who’s built one of the UK’s most well-known and well-respected wholesale businesses from scratch.He shares what it was like star…
Is my Pets Get Visible membership right for you? [not-audio_url] [/not-audio_url]

Duration: 20:09
Are you thinking of joining my Pets Get Visible membership?If so, this podcast episode is for you. Inside you’ll learn what the membership is, the different elements inside of it, and what’s in it for you if you join.Plu…
Why I'm stopping the Your Pet Business, Your Way podcast [not-audio_url] [/not-audio_url]

Duration: 18:32
After nearly five years and 250 episodes, I’m taking a break from my weekly podcast, Your Pet Business Your Way. In this final episode, I reflect on how the podcast started, how it’s evolved, and why now feels like the r…
How to build a tribe around your pet business with Laura Hebberd [not-audio_url] [/not-audio_url]

Duration: 40:52
Want to know how to create a loyal, engaged community around your pet business?In this episode, Laura Hebberd, founder of Pure Dog Adventure Training, shares how she went from running small classes in her local village h…
How website content makes your pet business stand out with Roz Healey [not-audio_url] [/not-audio_url]

Duration: 38:45
Want to make sure your pet business website content is helping your pet business stand out?I'm chatting to Roz Healey for the second part in a series on websites - this time looking at the content you create on yours.Roz…
How to create a website that connects with pet owners with Roz Healey [not-audio_url] [/not-audio_url]

Duration: 47:37
Are you looking to create a connection with pet owners when then land on your website?This podcast episode with Roz Healey, a website expert who has carried out research into the psychology of how pet parents make decisi…