Are you thinking of buying my Pet Business Content Planner?
In this episode, I’m talking all about why I created it, who it’s for, and how it can help you.
This planner is designed specifically for pet business owners to make marketing easier, build confidence, and help you stay organised.
I’ll walk you through its features, like monthly content prompts, goal-setting tools, coaching exercises and practical resources that can help grow your visibility and connect with your audience.
If you’ve ever felt overwhelmed by putting your pet business out there or struggled to stay consistent with your content, this episode has inspiration and actionable ideas to support you.
I’ll also mention The Planner Club, where you can join in an online planning day, plus quarterly planning sessions and coworking mornings to help you make 2026 your most visible year yet.
Key topics and timings:
0.20 – What to expect from this episode.
0.42 - Things to buy instead of the planner if you're not going to use it!
1.15 – Why I created the Pet Business Content Planner and what’s inside: content prompts, goal setting and support tools.
1.45 - How the planner brings together all I have learned from working with clients since 2019.
2.30 - How the Planner Club can help you keep on top of planning.
3.10 - What the Planner is like and updates for 2025.
3.49 - What a typical month looks like.
4.19 - How the awareness day section works in planning and getting your business noticed.
5.08 - Goal setting each month, the paws and reflect section and quarterly planning sections.
6.30 - The Words for When section for example, words for when the Peer Fear strikes.
9.28 - Who the planner is for?
10.37 - Planner review from Sarah from Berkshire Dog Training.
11.31 - Who the planner is not for.
13.10 - The importance of finding your own voice as a pet professional.
14.20 - How the planner can help you.
17.39 – Overview of what’s new for 2026.
19.47 – Introducing The Planner Club and how it works.
23.47 – StreetVet fundraiser – how planner sales will support the charity.
Links mentioned in this episode:
The planner on its own for £40: https://rachelspencer.co.uk/product/pet-business-content-planner/
Or bundle it with The Planner Club and get a ticket to my online planning event and support all year round: https://rachelspencer.co.uk/product/pet-business-planner-bundle/
Connect with me on social media: @rachelspenceruk
StreetVet Charity: streetvet.org.uk
Charlotte Faith (UK templates): caninemarketingsupport.co.uk
Bella Vasta (US templates): jumpconsulting.net
Further reading and listening
How to create a social media calendar for your pet business
The importance of looking back to see how far you've come
10 ideas for using awareness days that aren't all social media
How to use awareness days to promote your pet business
Is my Pets Get Visible membership right for you?
How to get comfortable, confident and consistent with your pet business marketing
Overcoming imposter syndrome in your pet business with Nicola Kinnard Comedie
Why every pet business should have a win folder
What kind of coaching style is right for your pet business?
Why community matters for you and your pet business
