Should you join my 2026 pet business content planning day?

Should you join my 2026 pet business content planning day?

Author: Rachel Spencer November 4, 2025 Duration: 17:08

If you’re feeling overwhelmed by all the things you’re told you should be doing, and you're craving some space to figure out what actually works for you, this episode is for you.

I’m talking about my 2026 online content planning day - what it includes, how it works, who it’s for (and who it’s not for), and why it’s part of my new offer, the Planner Club.

But more than that, I share why this isn’t about giving you another strategy or a list of things to add to your already full plate.

It’s about giving you space, support, and structure so you can trust yourself, get clear on what you want in 2026, and build a plan that fits your business - not someone else’s.

Topics and timings in this episode:

0.20 - Episode outline and what to expect.

0.35 - About the 2026 Pet Business Content Planner.

1.45 - What is the event all about and why the online event I’m running is different in articulating what you’re really charging for.

3.20 - Why the event is about having time and space to work out what you want for 2026.

4.20 - The structure of the event, timings and what will be covered.

5.00 - Benefits of the Planner Club (the event is part of this)

6.51 - Why the event isn’t about teaching, it’s space for you to think about the year ahead.

7.30 - The problem with using someone’s system.

8.30 - Why keeping it simple can be key for figuring out what’s right for you?

8.50 - Rachel Vigers from Rock Consulting and her framework - Direction, Connection, Impact and Differentiation.

9.30 - How different ways of communication work for different personalities.

11.22 - Why I won’t be starting a YouTube channel or going on TikTok.

12.30 - Why I don’t do video.

13.50 - Why I want my event to be the opposite of the noise we hear about all the things we should be doing.

14.16 - Who the event is not for.

14.28 - Who the event is for.

15.26 - Self-trust and why it’s the opposite of waiting for the magic bullet that will save your business.

Quotes from this episode:

“The problem with someone else’s system is - it’s someone else’s system. It might be amazing for them, but it doesn’t mean it’ll work for you.”

“I don’t want to add more to your list. I want to help you focus on what you want to do next - without all the noise.”

“This event isn’t about teaching or telling you what to do. It’s about giving you the space to think clearly about your 2026.”

“Self-trust is the opposite of chasing trends. It’s knowing what’s right for you and building your business your way.”

“I’m not going on YouTube. I’ve got false teeth, a broken nose, and a lifetime of insecurities - and I’m still building a business that works for me.”

Links mentioned in this episode:

Denise Duffield Thomas - What are you really charging for? https://www.denisedt.com/blog/what-are-you-really-charging-for

Should you join my Planner Club? https://rachelspencer.co.uk/the-planner-club-pet-business/


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

Your pet business, Your way
Podcast Episodes
How to create a pet business Social Media Calendar [not-audio_url] [/not-audio_url]

Duration: 21:10
As a pet business owner, showing up regularly and having a social media strategy is key for reaching and engaging with your target audience. One of the best ways to ensure you’re consistent and can make the sales you hop…
In the spotlight with Fiona Pedley The Canine VA [not-audio_url] [/not-audio_url]

Duration: 59:50
Fiona Pedley is known as The Canine VA, a virtual assistant specialising in supporting dog businesses.A former executive assistant working in corporate, Fiona began her self-employed journey in the 2020 lockdown, making…
Behind the scenes of the first year running Sunnyside Cottage [not-audio_url] [/not-audio_url]

Duration: 33:00
In June 2023, I launched my first pet-related business, a dog-friendly holiday let called Sunnyside Cottage in Robin Hood’s Bay. In the first year, the bookings and takings have doubled compared to the previous year, and…
Do qualifications matter as a pet professional? [not-audio_url] [/not-audio_url]

Duration: 32:27
Do qualifications matter when you’re working as a pet professional or running a pet business?This is a topic that comes up regularly on my coaching calls, and online, with a range of clients from different parts of the i…
In the spotlight with Helen King from Scotty's Cartoons [not-audio_url] [/not-audio_url]

Duration: 50:19
Helen ‘Scotty’ King is a cartoonist and illustrator supporting business owners in the pet industry by bringing their messages to life.She works with all kinds of clients, including holiday cottage owners, product makers,…
20 takeaways from the PIF Business of Pets event 2024 [not-audio_url] [/not-audio_url]

Duration: 34:23
In this bonus episode, I'm sharing key takeaways from the Business of Pets event organised by the Pet Industry Federation. This covers range of topics including the importance of having a mentor, the value of a strong su…
Choosing the right pet business membership [not-audio_url] [/not-audio_url]

Duration: 21:52
Would you like support in growing your pet business and to feel part of a community by joining a membership?It can be lonely and overwhelming as a solo business owner, and there are always new skills and challenges to fi…