Ten takeaways from Theo Paphitis' Small Business Sunday event 2024

Ten takeaways from Theo Paphitis' Small Business Sunday event 2024

Author: Rachel Spencer February 27, 2024 Duration: 32:46

Each year Theo Paphitis puts on his Small Business Sunday winner's event in Birmingham to celebrate small businesses and give them a boost.

It's a brilliantly inspiring day where Theo and his panel of experts give so much encouragement and line up fabulous speakers to educate and inspire you.

This year, we had talks on using AI in your marketing from Google and a spotlight session from Susan Bonnar, founder of The British Craft House and a former SBS winner.

NatWest chaired a panel discussion with success stories from their Accelerator program Maxine Laceby, founder of Absolute Collagen, Sanjay Agarwal, founder of Spice Kitchen and Shalom Lloyd from Naturally Tiwa skincare.

The fireside chat this year was Stacey Solomon who brought the house down, and was mobbed by fans bringing her gifts and sharing how she'd transformed their businesses with her endorsements.

In this podcast episode, I'm sharing my ten takeaways from the event.

Key topics and timings:

0.20 - What to expect from this episode.

2.00 - Why the SBS community is such a special place to be a part of and how Theo gives you the reassurance we all need.

2.30 - What is SBS and how it started.

4.45 - How the SBS network can help you and provide support.

5.34 - Takeaway 1 - Keep getting up - there will always be setbacks.

7.30 - Takeaway 2 - Stop and sense-check your activities.

9.05 - Takeaway 3 - Don’t be afraid to change.

10.35 - Takeaway 4 - Why it's important to plan and look forward.

12.20 - Takeaway 5 - Use AI as inspiration and a helpful assistant and not to do everything for you!

16.11 - Takeaway 6 - You have to make money.

20.11 - Takeaway 7 - Say yes to things even when it feels huge and scary.

23.45 - Takeaway 8 - Let yourself off the hook with social media and be social put your community first.

26.57 - Takeaway 9 - You need to be seen and the impact of a shout-out from Stacey Solomon - leading to £100,000 of sales for Stamptastic.

29.41 - Takeaway 10 - Why it's ok ask for help.

Links mentioned in this episode:

How Theo Paphitis' Small Business Sunday award can raise your pet business profile

Theo Paphitis launches SBS invest

How the NatWest accelerator can help your pet business

Finding support for your pet business in Pets Get Visible

The rollercoaster that is running a small business


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

Your pet business, Your way
Podcast Episodes
Kate Hart - The Sniffer Shop and creating nose joy for dogs [not-audio_url] [/not-audio_url]

Duration: 54:48
Just two years ago Kate Hart was making scentwork kits as a treat for her dog training clients and now she's sending them out to dogs all over the world.Kate's gadgets and goodies went down so well that she decided to ma…
Clayton Payne - What I've learned from 30 years in the Pet Industry [not-audio_url] [/not-audio_url]

Duration: 1:10:56
Clayton Payne is a pet industry expert who’s been in the trade for over three decades – and who’s built one of the UK’s most well-known and well-respected wholesale businesses from scratch.He shares what it was like star…
Is my Pets Get Visible membership right for you? [not-audio_url] [/not-audio_url]

Duration: 20:09
Are you thinking of joining my Pets Get Visible membership?If so, this podcast episode is for you. Inside you’ll learn what the membership is, the different elements inside of it, and what’s in it for you if you join.Plu…
Why I'm stopping the Your Pet Business, Your Way podcast [not-audio_url] [/not-audio_url]

Duration: 18:32
After nearly five years and 250 episodes, I’m taking a break from my weekly podcast, Your Pet Business Your Way. In this final episode, I reflect on how the podcast started, how it’s evolved, and why now feels like the r…
How to build a tribe around your pet business with Laura Hebberd [not-audio_url] [/not-audio_url]

Duration: 40:52
Want to know how to create a loyal, engaged community around your pet business?In this episode, Laura Hebberd, founder of Pure Dog Adventure Training, shares how she went from running small classes in her local village h…
How website content makes your pet business stand out with Roz Healey [not-audio_url] [/not-audio_url]

Duration: 38:45
Want to make sure your pet business website content is helping your pet business stand out?I'm chatting to Roz Healey for the second part in a series on websites - this time looking at the content you create on yours.Roz…
How to create a website that connects with pet owners with Roz Healey [not-audio_url] [/not-audio_url]

Duration: 47:37
Are you looking to create a connection with pet owners when then land on your website?This podcast episode with Roz Healey, a website expert who has carried out research into the psychology of how pet parents make decisi…