The 12 Cs to creating a pet business that works for you

The 12 Cs to creating a pet business that works for you

Author: Rachel Spencer December 10, 2024 Duration: 29:02
Your pet business, Your way
BusinessAnimalsEntrepreneurshipFamilyKidsKids & FamilyMarketingPets

This week on the Your Pet Business, Your Way podcast, I'm looking at 12 things that will help you create a pet business that's right for you.

As it's Christmas, they all begin with the letter C and whether you're a product maker or service provider, these 12 Cs are designed to help you feel more calm, confident, and in control while navigating the many hats you wear as a business owner.

This episode looks at how to structure your business, communicate effectively, and stay consistent while aligning with your values.

It also includes insights about using the Pet Business Content Planner and Companion and the Pets Get Visible membership as tools to implement these ideas.

Listen in for practical steps, relatable stories, and a sprinkle of festive cheer, this episode is your guide to a calmer, clearer, and more connected pet business for 2025.

Key topics and timings in this episode:

0.20 - Introduction to the episode.

3.26 - Calm: Prioritising what matters most to avoid overwhelm and burnout.

5.52 - Comfortable: Creating workflows and marketing approaches that suit your style and preferences.

7.24 - Confidence: Tracking wins, overcoming self-doubt, and building belief in your value.

9.09 - Control: Setting boundaries and using systems to stay organised and focused.

11.22 - Consistency: Establishing a steady rhythm for marketing to stay visible and build trust.

13.41 - Content: Crafting meaningful, engaging, and authentic content that resonates with your audience.

16.08 - Clarity: Refining your messaging to attract the right audience and communicate effectively.

18.33 - Communication: Staying proactive and transparent in how you connect with your audience.

20.57 - Collaboration: Partnering with other businesses to expand your reach and discover new opportunities.

23.18 - Community: Building a supportive network of peers and customers to foster loyalty and growth.

25.35 - Case studies: Sharing client success stories to demonstrate the value of your services or products.

27.54 - ChatGPT: Using AI tools to streamline tasks and save time without losing your creative voice.

Links mentioned in this episode

You can get a copy for just £30 plus postage here: https://rachelspencer.co.uk/product/pet-business-content-planner/

Combine it with the Pets Get Visible Membership for coaching, resources, and support to put these ideas into action and grow your business.

This costs £30 a month and you can get the membership and planner together here: https://rachelspencer.co.uk/product/pet-business-planner-bundle/

Further reading and listening

How to navigate stop start periods in your pet business

The power of community for your pet business

Is my Pets Get Visible membership right for you?

How to create a social media calendar for your pet business

How to write a press release for your pet business

How to use Chat GPT in your pet business marketing

Using your creativity and AI tools to streamline your marketing


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

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Your pet business, Your way
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