The power of building relationships to grow your business with Kerry Jordan

The power of building relationships to grow your business with Kerry Jordan

Author: Rachel Spencer July 24, 2023 Duration: 40:32

Kerry Jordan is an award-winning dog photographer and founder of National Dog Photography Day, an event that goes viral every year.

She works with small pet brands helping them showcase their work beautifully through her photography.

Kerry says the key thing she has done to grow her business is build relationships with people in her community on social media and championing the work they do.

In this episode she talks about working with brands who share your values and ethos, trusting your intuition and finding ways to make marketing your business enjoyable.

Plus Whippets, wine and why if you think you’re going to regret not doing something, that’s a sign you really need to go for it.

What you’ll learn in this episode:

How Kerry went from shooting weddings to following her passion and working with dogs (2.45)

Finding her way to promote her dog photography work on social media (4.48)

Focusing on relationship building rather than worrying about likes (5.26)

Sharing personal experiences in her content and how that’s helped Kerry to connect with people who share her values (9.03)

Why it’s important to take your time with relationship building to grow your business (15.41)

Kerry’s first National Dog Photography Day and what it was like to be in the spotlight around the world (20.40)

How the day has grown over the years and the impact it’s had on her business (23.25)

What Kerry’s business looks like today (31.13)

Kerry’s advice for anyone who is feeling nervous about trying new things that might feel scary (35.10)

What’s next for Kerry and why she’s shooting Christmas photos in July (36.36)

Links mentioned in this episode: 

Find out more about Kerry on her website: https://www.furandfables.com/

Follow her on Facebook: https://www.facebook.com/FurAndFable

Connect on Instagram: https://www.instagram.com/fur_and_fables

The Email Marketing Show Podcast: https://www.emailmarketingheroes.com/podcast/

See Kerry’s pictures of Sunnyside Cottage in the Guardian: https://www.theguardian.com/travel/2023/jul/15/20-of-the-best-dog-friendly-places-to-stay-in-the-uk


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

Your pet business, Your way
Podcast Episodes
Behind the scenes of the 2026 Pet Business Content Planner launch [not-audio_url] [/not-audio_url]

Duration: 28:35
Are you planning to launch a new product or service and want to get an idea of what to expect?This episode is a behind the scenes account of launching my Pet Business Content Planner for 2026.This is a product I created…
How to have a spring reset in your pet business [not-audio_url] [/not-audio_url]

Duration: 24:25
Did you come into the New Year feeling all fired up and filled with energy about your pet business and what was going to happen in 2026?Then, as we were flung into wars, political upheaval, economic uncertainty, did it f…
15 lessons from 15 years of Theo Paphitis' Small Business Sunday [not-audio_url] [/not-audio_url]

Duration: 35:08
Each year, Theo Paphitis hosts the Small Business Sunday winner’s event to celebrate small businesses and give them a boost.It’s a brilliantly inspiring day where Theo and a line-up of speakers share lessons, practical a…
How to become a more confident writer with Rikki Sullivan [not-audio_url] [/not-audio_url]

Duration: 1:13:36
Rikki Sullivan is The Canine Copywriter - a specialist dog copywriter and marketing strategist who helps pet professionals put themselves out there without wrecking their nervous system.In this episode, we talk about con…
How to write a press release for your pet business [not-audio_url] [/not-audio_url]

Duration: 33:23
Do you need to write a press release about your pet business?You're in the right place!This episode will cover everything you need to know when it comes to creating a press release for your pet business.But what I’m real…