What's your pet business culture and why it matters?

What's your pet business culture and why it matters?

Author: Rachel Spencer December 5, 2023 Duration: 34:24
Your pet business, Your way
BusinessAnimalsEntrepreneurshipFamilyKidsKids & FamilyMarketingPets

Have you ever thought about the culture of your pet business?

This topic came up recently during a discovery call with a client, and I realised I had never taken the time to define my own.

Your culture is comprised of the values, beliefs, behaviors, and environment that shape your brand or business.

It plays a significant role in how you operate and communicate with prospective customers and clients, influencing how people experience your brand and why they choose you.

In this episode, I cover why your culture matters, how to define it, and how to effectively communicate it.

Plus examples from pet business owners in my community, demonstrating how they embody their culture and bring it to life.

Topics and timings:

0:20 - Episode overview and what to expect.

2:30 - What is a pet business culture?

4:52 - Three key reasons for articulating and defining your pet business culture.

7:55 - How to go about capturing and defining your culture and things to consider.

10:17 - Sharing your pet business culture with your community and potential clients and customers.

12:14 - Consider using a Fair Play Agreement to send to clients regarding how you work and your culture.

14:12 - Case study - the culture inside my Pets Get Visible community.

22:45 - Pet Business examples: Laura Hebberd from Pure Dog Adventures, Sarah Jones from My Anxious Dog, Zoe Willingham from Best Behaviour Dog Training, Debbie Humphreys from Redhound for Dogs, Kerry Jordan from Fur and Fables photography, and Kerry Whitney from Franky’s Bowtique.

32:04 - I’d love to hear about your pet business culture and how to get in touch.

34:15 - What to do if you’d like to work with me - email rachel@rachelspencer.co.uk or message me on social media @RachelSpencerUK

Links mentioned and further reading:

Brene Brown list of values (https://brenebrown.com/resources/dare-to-lead-list-of-values/)

How to reach people in your community with Collin Funkhouser

Ways to feel confident talking about your pet business with Osmaan Shariff

Is my Pets Get Visible membership right for you?

Building a community around your pet business with Sandra Emmons from Happipup

The power of building relationships to grow your pet business with Kerry Jordan

Why I trained as a coach and what this means for your pet business

The Trust Equation and building confidence in your pet business


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

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Your pet business, Your way
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