What's your pet business culture and why it matters?

What's your pet business culture and why it matters?

Author: Rachel Spencer December 5, 2023 Duration: 34:24

Have you ever thought about the culture of your pet business?

This topic came up recently during a discovery call with a client, and I realised I had never taken the time to define my own.

Your culture is comprised of the values, beliefs, behaviors, and environment that shape your brand or business.

It plays a significant role in how you operate and communicate with prospective customers and clients, influencing how people experience your brand and why they choose you.

In this episode, I cover why your culture matters, how to define it, and how to effectively communicate it.

Plus examples from pet business owners in my community, demonstrating how they embody their culture and bring it to life.

Topics and timings:

0:20 - Episode overview and what to expect.

2:30 - What is a pet business culture?

4:52 - Three key reasons for articulating and defining your pet business culture.

7:55 - How to go about capturing and defining your culture and things to consider.

10:17 - Sharing your pet business culture with your community and potential clients and customers.

12:14 - Consider using a Fair Play Agreement to send to clients regarding how you work and your culture.

14:12 - Case study - the culture inside my Pets Get Visible community.

22:45 - Pet Business examples: Laura Hebberd from Pure Dog Adventures, Sarah Jones from My Anxious Dog, Zoe Willingham from Best Behaviour Dog Training, Debbie Humphreys from Redhound for Dogs, Kerry Jordan from Fur and Fables photography, and Kerry Whitney from Franky’s Bowtique.

32:04 - I’d love to hear about your pet business culture and how to get in touch.

34:15 - What to do if you’d like to work with me - email rachel@rachelspencer.co.uk or message me on social media @RachelSpencerUK

Links mentioned and further reading:

Brene Brown list of values (https://brenebrown.com/resources/dare-to-lead-list-of-values/)

How to reach people in your community with Collin Funkhouser

Ways to feel confident talking about your pet business with Osmaan Shariff

Is my Pets Get Visible membership right for you?

Building a community around your pet business with Sandra Emmons from Happipup

The power of building relationships to grow your pet business with Kerry Jordan

Why I trained as a coach and what this means for your pet business

The Trust Equation and building confidence in your pet business


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

Your pet business, Your way
Podcast Episodes
Behind the scenes of the 2026 Pet Business Content Planner launch [not-audio_url] [/not-audio_url]

Duration: 28:35
Are you planning to launch a new product or service and want to get an idea of what to expect?This episode is a behind the scenes account of launching my Pet Business Content Planner for 2026.This is a product I created…
How to have a spring reset in your pet business [not-audio_url] [/not-audio_url]

Duration: 24:25
Did you come into the New Year feeling all fired up and filled with energy about your pet business and what was going to happen in 2026?Then, as we were flung into wars, political upheaval, economic uncertainty, did it f…
15 lessons from 15 years of Theo Paphitis' Small Business Sunday [not-audio_url] [/not-audio_url]

Duration: 35:08
Each year, Theo Paphitis hosts the Small Business Sunday winner’s event to celebrate small businesses and give them a boost.It’s a brilliantly inspiring day where Theo and a line-up of speakers share lessons, practical a…
How to become a more confident writer with Rikki Sullivan [not-audio_url] [/not-audio_url]

Duration: 1:13:36
Rikki Sullivan is The Canine Copywriter - a specialist dog copywriter and marketing strategist who helps pet professionals put themselves out there without wrecking their nervous system.In this episode, we talk about con…
How to write a press release for your pet business [not-audio_url] [/not-audio_url]

Duration: 33:23
Do you need to write a press release about your pet business?You're in the right place!This episode will cover everything you need to know when it comes to creating a press release for your pet business.But what I’m real…