Why I'm raising my prices in 2026 – and why you might want to too

Why I'm raising my prices in 2026 – and why you might want to too

Author: Rachel Spencer December 26, 2025 Duration: 28:32

Are you thinking of putting up your pricess in 2026?

If you're a pet business owner who struggles with charging fairly, overdelivers, and feels awkward about pricing - this episode is for you.

I share what my current offers include, why my prices are increasing in 2026, and how the investment I’ve made in my own training and development is shaping the support I provide.

You’ll also hear from two of my lovely clients, Louise and Sarah, who’ve both grown in confidence and visibility through coaching and community support.

I also explore the emotional side of pricing - the guilt, the fear, and that voice that says “no one will pay that.”

In this episode I'm inviting you to reflect on whether you might be undercharging, and how to make pricing decisions that feel right and fair for you.

And if working together has been on your mind, this is your heads - up to take that next step before my new prices come in from January 2026.

Key topics and timings:

0.14 – Why talking about pricing is awkward.

0.44 - Why this episode is for my fellow 'terrible businesswomen' who go over the top for thier clients and feel bad about money.

1.30 – One-to-one coaching: what’s changing and why.

2.30 - What 1-1 support includes.

3.58 - Louise shares what it’s like to be coached by me.

6.48 - Membership price increase: what’s included and why it’s going up.

7.12 - The impact of community, support, and being seen

8.50 - Client example, Sarah Jones.

14.12- Sarah’s journey from invisibility to impact.

18.07 - How benchmarking my pricing helped with this process.

19.17 - The ways I'm investing in myself for 2026 - Emotions Coaching Practitioner Training.

21.34 - How pricing low impacts on how you feel and valuing yourself.

22.30 - What knocked my confidence with pricing.

23.30 - Why I can look in the mirror and feel OK about what I charge and straightforward offers.

25.34 - Pricing in a way that feels good and is fair to you.

26.15 – Final reflections on money mindset, growth, and doing what feels right.

27.13 - What to do if you want to work with me.

Links mentioned in this episode:

Is my Pets Get Visible membership right for you?

How to choose the right pet business membership

Jane Ardern - putting you first in your pet business

How much does pet business coaching cost?

Different kinds of coaching for different stages in your business

How to choose a pet business coach

What is a pet business coach

Why I am an accredited Pet Business Coach


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

Your pet business, Your way
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