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About The Lake
The Lake - 101.9 KSUG to the regulator - is a classic hits station serving Heber Springs, Arkansas, the small town on the shore of Greers Ferry Lake that gives the station its name. It signed on in May 2016, and weekday mornings are hosted live by station owner Ali King.
The callsign is a family affair: KSUG honours owners Dr. Joe and Ali King Sugg, and the station runs under their Red River Radio group. The format leans on classic hits - the vinyl-era to MTV-era songbook that suits both lake weekends and weekday errands.
Heber Springs sits where the Little Red River leaves the lake, a corner of Arkansas better known for trout water and lake life than for radio, which is exactly why a local voice matters. Free to stream online, The Lake makes an easy classic hits web radio listen - Ozark foothill radio, from the water's edge to anywhere in the world.
