LT3 Late

LT3 - Radio Cerealista - is one of the oldest radios in Argentina and a pioneer of the country's broadcasting: founded on 4 October 1923 in Rosario, Santa Fe, it is a full century on air. The curious nickname comes from its origins - the station began with four daily bulletins on the grain market, the cereal business of the Pampas.

From those market reports it grew into a full generalist station on AM 680 and FM 102.7: news, talk, sports and music for Rosario and the region. The grain bulletins never disappeared - they remain part of the identity, a daily reminder of what the city lives on. The building on Santa Fe street, in the city centre, is itself part of local broadcasting history.

The broadcast streams from lt3.com.ar and through the apps and directories, with a century of archives behind it. Over a hundred years old and still daily - few stations anywhere in the world can say that.