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About 3SHI MIXX 107.7 FM
Mixx FM 107.7, call sign 3SHI, is the hit music station of Swan Hill and the Mallee, the big farming country of northern Victoria. The promise is simple - nothing but hits: current chart songs and the favorites of the 90s to today, aimed at listeners from 18 to 39. A repeater on 98.7 FM extends the signal to Kerang and the towns along the Loddon.
The station belongs to Ace Radio, the family-owned network of regional Victoria, and shares the local accent of its sister stations - including the veteran AM station 3SH: news, weather and sport for the district between the hits. Swan Hill sits on the Murray River, in the flat wheat and sheep country of the Mallee, and the station reaches across into south-west New South Wales as well. The live online stream carries the Mallee mix to anyone listening from further away.