3. How to find your best-fit clients

3. How to find your best-fit clients

Author: Louise Shanahan January 29, 2021 Duration: 12:55

In the third episode of 15 Minute Freelancer, we put a freelancing spin on the concept of product-market fit. Louise shares her process for finding freelancer-client fit, to help you figure out who your ideal clients are and how to create a service that meets their needs and yours.

"Not every client is for you. And you're not for every client either. It's important to find the right chemistry. When you figure out freelancer-client fit, you're on the way to keeping your project pipeline flowing with work that you actually want to do. The marketing will be easier, the sales calls or the intro calls are much easier. And the projects themselves run smoothly and efficiently and just a lot more fulfilling." -- Louise Shanahan

Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a business and life they love – in weekly snack-sized bites.

Say hi to Louise!

Twitter: @LouiseShanahan_
LinkedIn: Louise Shanahan
Instagram: @Louise_Shanahan_
Website: thecopyprescription.com
Newsletter: thecopyprescription.com/subscribe

Music credit: Just Smile by LiQWYD
Cover art: Hello I'm Nik


Ever feel like building a business for yourself is a full-time job in itself, before you’ve even landed a client? 15 Minute Freelancer cuts through the overwhelm with manageable, actionable advice designed to fit around a busy schedule. Hosted by freelance health copywriter Louise Shanahan, each episode draws directly from her own journey and the real, sometimes messy, realities of working for yourself. You’ll hear honest behind-the-scenes stories about pricing, difficult clients, and finding focus, alongside straightforward strategies for the nuts and bolts of running a sustainable operation. The aim is to move beyond generic hustle-culture advice and focus on what actually works, helping you shape a freelance career that supports the life you want, not one that consumes it. This isn't about theory; it's about practical steps you can implement almost immediately. Tune in for a candid, snack-sized conversation that feels more like a chat with a knowledgeable friend than a business lecture. Whether you're just considering the leap or are years into your freelance path, this podcast offers a refreshingly realistic perspective on entrepreneurship.
Author: Language: en-gb Episodes: 93

15 Minute Freelancer
Podcast Episodes
43. How to set goals to grow your freelance business in in 2022 [not-audio_url] [/not-audio_url]

Duration: 15:45
It's time to dive back into business after the new year, so of course we had to talk about if and how you should set goals to grow your freelance business in 2022. In this episode, Louise shares her six-step process for…
41. My top 9 freelance client red (and orange!) flags [not-audio_url] [/not-audio_url]

Duration: 13:15
What are your red flags when it comes to deciding whether or not to work with a freelance client? Do you have any orange flags – the situations that could be turned from a definite "no" to a "maybe" if certain criteria a…
40. What I've loved + learned in 40 podcast episodes [not-audio_url] [/not-audio_url]

Duration: 16:38
A huge thank you to everyone who has listened and subscribed and supported the podcast over the last 40 episodes! To celebrate this nice round number, this episode is a look back on what I've loved and learned on this li…
38. #FreelanceChat: how to create sustainable services [not-audio_url] [/not-audio_url]

Duration: 16:19
#FreelanceChat is a weekly Twitter chat for freelancers around the world, hosted by Michelle Garrett (@PRisUs) on Thursdays, 12 noon ET. On 21 October, Louise had the pleasure of co-hosting a chat about designing freelan…
37. Your freelancing reading list (my fave biz books) [not-audio_url] [/not-audio_url]

Duration: 13:18
Which books have had the biggest impact on your freelancing career? In this episode, Louise shares her favourite books about business, freelancing and creativity.Mentioned on this episode:The Four Hour Work Week by Tim F…
36. Facebook went down! (and how to avoid single points of failure) [not-audio_url] [/not-audio_url]

Duration: 12:41
This week, Facebook went down! Was your thumb twitching nervously all of Monday evening? Did you rush to update your Pinterest account or sign up for MailChimp? As everyone is reminded yet again of the dangers of buildin…
35. Find freelance clients on Twitter [not-audio_url] [/not-audio_url]

Duration: 16:13
"Being helpful is a rock-solid strategy for attracting clients." And what better place to find people who need your help than on Twitter? In this episode, Louise shares some tips to help you attract more clients on Twitt…
34. Should freelancers ever work for free? [not-audio_url] [/not-audio_url]

Duration: 14:59
Would you ever work for free? Most freelancers have been asked to do unpaid work at some point in their career, and usually the golden rule is to grab that big red flag and say no. After all, exposure doesn't pay the bil…