3. How to find your best-fit clients

3. How to find your best-fit clients

Author: Louise Shanahan January 29, 2021 Duration: 12:55

In the third episode of 15 Minute Freelancer, we put a freelancing spin on the concept of product-market fit. Louise shares her process for finding freelancer-client fit, to help you figure out who your ideal clients are and how to create a service that meets their needs and yours.

"Not every client is for you. And you're not for every client either. It's important to find the right chemistry. When you figure out freelancer-client fit, you're on the way to keeping your project pipeline flowing with work that you actually want to do. The marketing will be easier, the sales calls or the intro calls are much easier. And the projects themselves run smoothly and efficiently and just a lot more fulfilling." -- Louise Shanahan

Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a business and life they love – in weekly snack-sized bites.

Say hi to Louise!

Twitter: @LouiseShanahan_
LinkedIn: Louise Shanahan
Instagram: @Louise_Shanahan_
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Music credit: Just Smile by LiQWYD
Cover art: Hello I'm Nik


Ever feel like building a business for yourself is a full-time job in itself, before you’ve even landed a client? 15 Minute Freelancer cuts through the overwhelm with manageable, actionable advice designed to fit around a busy schedule. Hosted by freelance health copywriter Louise Shanahan, each episode draws directly from her own journey and the real, sometimes messy, realities of working for yourself. You’ll hear honest behind-the-scenes stories about pricing, difficult clients, and finding focus, alongside straightforward strategies for the nuts and bolts of running a sustainable operation. The aim is to move beyond generic hustle-culture advice and focus on what actually works, helping you shape a freelance career that supports the life you want, not one that consumes it. This isn't about theory; it's about practical steps you can implement almost immediately. Tune in for a candid, snack-sized conversation that feels more like a chat with a knowledgeable friend than a business lecture. Whether you're just considering the leap or are years into your freelance path, this podcast offers a refreshingly realistic perspective on entrepreneurship.
Author: Language: en-gb Episodes: 93

15 Minute Freelancer
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