#603 - How to Partner with Exec Assistants to Tilt Enterprise Deals in Your Favor | Laura McDonald

#603 - How to Partner with Exec Assistants to Tilt Enterprise Deals in Your Favor | Laura McDonald

Author: Armand Farrokh & Nick Cegelski August 27, 2026 Duration: 41:33
Laura McDonald breaks down how to multithread enterprise deals, reach the C-suite, and build buying committee consensus without getting trapped with one champion. Learn how to leverage executive assistants, map the real power base, and neutralize blockers before they kill your deal. 🎙️ ACTIONABLE TAKEAWAYS: 🪑 Build the three-legged stool: Get every critical stakeholder group to “green” instead of treating enterprise deals like a linear sales process. 🤝 Sell the executive meeting: Broker peer-to-peer introductions between executives instead of asking the C-suite to meet with another salesperson. 🗺️ Map the real power base: Whiteboard the org with your champion to uncover who matters, who has influence, and who you still need to win over. 🚧 Neutralize blockers fast: Find out why they’re blocking, how much influence they have, and either win them over or build enough support around them to overpower their veto. You're one step closer to President's Club! 📝 The Ultimate Multi-Threading and Selling to the C-Suite Report  🏋 30MPC Training 🛠 Weekly Tactical Breakdowns 📚 Things you can steal and use today

Armand Farrokh and Nick Cegelski host 30 Minutes to President's Club | No-Nonsense Sales, a business podcast built on a simple, direct promise. It bypasses theoretical discussions and motivational fluff to deliver concrete, usable strategies from the very best in the field. Each episode is a focused half-hour conversation with top-tier performers from organizations like Salesforce, LinkedIn, Gong, and Keller Williams, dissecting the exact tactics that propelled them into the highest echelons of sales. You won't find generic advice here; instead, you'll get a step-by-step breakdown of what works right now, from crafting unbeatable outreach to navigating complex negotiations and closing consistently. The entire premise of this podcast is efficiency-condensing years of elite experience into actionable insights you can apply immediately to move the needle in your own pipeline. It’s for salespeople who are tired of stories and ready for the playbook, offering a clear, no-nonsense path to hitting your targets and earning that recognition. Tune in for a direct line to the methods used by the top one percent, all structured to fit into your commute or a break between calls.
Author: Language: English Episodes: 50

30 Minutes to President's Club | No-Nonsense Sales
Podcast Episodes
#612: Sales Kickoff Masterclass: The Ultimate Planning Guide [not-audio_url] [/not-audio_url]

Duration: 48:35
Kayde Givens has planned 16+ sales and revenue kickoffs. She shares her complete blueprint for designing an event that builds culture, teaches new behaviors, celebrates the team, and gets reps ready to start the year str…
Introducing: The Warm Pipeline Machine (Social Selling Course) [not-audio_url] [/not-audio_url]

Duration: 17:22
Grab the free Sales Nav Filters + Inbound Alerts toolkit: https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine Want the full social selling playbook? Pre-order the course and save $100 before Oct 19: https…
#608 - How Mapping the "Shadow" Org Chart Got Me to 305% of Quota [not-audio_url] [/not-audio_url]

Duration: 42:41
Laura McDonald breaks down the enterprise multithreading strategy that helped her hit 305% of quota by mapping the hidden power base inside her accounts. Learn how to uncover real influence, neutralize blockers, get acce…
#604 - Upsell & Expansion Masterclass: 7 Lever to Grow Any Account [not-audio_url] [/not-audio_url]

Duration: 30:25
Most account managers wait for upsell opportunities. Mark Kosoglow and Armand Farrokh break down how great AMs create expansion pipeline by proving value, owning executive relationships, and systematically finding whites…