#603 - How to Partner with Exec Assistants to Tilt Enterprise Deals in Your Favor | Laura McDonald

#603 - How to Partner with Exec Assistants to Tilt Enterprise Deals in Your Favor | Laura McDonald

Author: Armand Farrokh & Nick Cegelski August 27, 2026 Duration: 41:33
Laura McDonald breaks down how to multithread enterprise deals, reach the C-suite, and build buying committee consensus without getting trapped with one champion. Learn how to leverage executive assistants, map the real power base, and neutralize blockers before they kill your deal. 🎙️ ACTIONABLE TAKEAWAYS: 🪑 Build the three-legged stool: Get every critical stakeholder group to “green” instead of treating enterprise deals like a linear sales process. 🤝 Sell the executive meeting: Broker peer-to-peer introductions between executives instead of asking the C-suite to meet with another salesperson. 🗺️ Map the real power base: Whiteboard the org with your champion to uncover who matters, who has influence, and who you still need to win over. 🚧 Neutralize blockers fast: Find out why they’re blocking, how much influence they have, and either win them over or build enough support around them to overpower their veto. You're one step closer to President's Club! 📝 The Ultimate Multi-Threading and Selling to the C-Suite Report  🏋 30MPC Training 🛠 Weekly Tactical Breakdowns 📚 Things you can steal and use today

Armand Farrokh and Nick Cegelski host 30 Minutes to President's Club | No-Nonsense Sales, a business podcast built on a simple, direct promise. It bypasses theoretical discussions and motivational fluff to deliver concrete, usable strategies from the very best in the field. Each episode is a focused half-hour conversation with top-tier performers from organizations like Salesforce, LinkedIn, Gong, and Keller Williams, dissecting the exact tactics that propelled them into the highest echelons of sales. You won't find generic advice here; instead, you'll get a step-by-step breakdown of what works right now, from crafting unbeatable outreach to navigating complex negotiations and closing consistently. The entire premise of this podcast is efficiency-condensing years of elite experience into actionable insights you can apply immediately to move the needle in your own pipeline. It’s for salespeople who are tired of stories and ready for the playbook, offering a clear, no-nonsense path to hitting your targets and earning that recognition. Tune in for a direct line to the methods used by the top one percent, all structured to fit into your commute or a break between calls.
Author: Language: English Episodes: 50

30 Minutes to President's Club | No-Nonsense Sales
Podcast Episodes
#593 - EXACTLY How to Build an Unstoppable Sales Team in 60 days [not-audio_url] [/not-audio_url]

Duration: 46:00
Burning through 20 meetings a week with zero revenue to show for it? In this episode, Armand Farrokh breaks down their exact playbook, including: 🎯 How to define "The Slot" and purge low-intent deals from your pipeline.…
#592 - The Sales Process That Took Outreach From $0 To $250M [not-audio_url] [/not-audio_url]

Duration: 47:32
Most sales processes are completely backward because they track what the seller does, not how the buyer actually makes decisions. In this episode, Mark Kosoglow breaks down their exact playbook, including: 🚀Shifting from…
#591 - $250M CRO Teaches: How to Master Sales Metrics [not-audio_url] [/not-audio_url]

Duration: 30:48
Nobody ever shows first-time sales leaders how to actually know their numbers. In this episode, Mark Kosoglow breaks down their exact playbook, including: 📉 How to isolate L1 lagging metrics like qualified pipeline and u…
#590 - The Complete Discovery Call Playbook (Build It From Scratch) [not-audio_url] [/not-audio_url]

Duration: 48:04
Most reps trap themselves in the red sea of crappy discovery by stopping at basic operational problems that CFOs refuse to fund. In this episode, Armand and Nick break down their exact playbook, including: 🚀 Flipping the…
#589 - How to Build a World-Class SDR Team (Complete Playbook) [not-audio_url] [/not-audio_url]

Duration: 46:04
We've all felt the heavy silence of a sales floor trying to find its rhythm. Armand Farrokh breaks down his playbook to turn an underperforming SDR team into an outbound machine. Armand’s playbook includes: 🚀 The "Betwee…
#588 - The Perfect 30 Day Onboarding Program [not-audio_url] [/not-audio_url]

Duration: 1:35:42
Most sales onboarding plans are slow, academic, and completely distract sellers from actually selling. In this episode, Armand and Nick break down their exact playbook, including: 🚀 How to get reps into the game safely u…
The 30MPC Sales Summer Camp! [not-audio_url] [/not-audio_url]

Duration: 4:34
In the month of July you can expect: 🔥 Four weeks of free sales training across prospecting, discovery, leadership, and executive selling. 🎒 Step-by-step playbooks for sellers and leaders, straight from 30MPC Enablement.…
#586 - Sales Masterclass: 40 Minutes to Go From Cold Call To Close [not-audio_url] [/not-audio_url]

Duration: 43:29
Tired of prospects hanging up on your cold calls or ghosting after discovery? In this episode, Nick breaks down their exact playbook, including: ☎️ The "Mr. Miyagi" method to flip objections by agreeing and selling the t…
#585 - Conquering the end-of-deal chaos | 30MPC Hall of Fame [not-audio_url] [/not-audio_url]

Duration: 26:34
🛒 Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0 📢 Declare your levers early. There are four levers in a negotiation: Volume, timing of cash, length of commitment, and timing of the deal. 🤝 Trade discounts for pred…